Skip to content
Community, Travel Tourism

Be part of Sydney’s warm welcome to the world

City of Sydney 2 mins read

The City of Sydney is looking for volunteers to join a team of local experts who can help promote the city’s world-class shops, restaurants and attractions to thousands of visitors each month.

 

Sydney Ambassadors will be the first point of contact for many tourists landing in the city, including holidaymakers on cruise ships that arrive at Circular Quay and White Bay.

 

With overnight visitors spending more than $17 billion in the local area in 2022, Lord Mayor of Sydney, Clover Moore AO said the ambassador program was a great way to support local businesses and help visitors make the most of everything Sydney has to offer. 

 

“With international travel and tourism beginning to recover, Sydney is ready to welcome the world,” the Lord Mayor said. 

 

“Visitors and international tourists play a critical role in helping to reactivate our city, injecting millions of dollars into our economy. 

 

“We want visitors to experience the best our city has to offer, and our ambassadors will be roaming throughout the city to extend a warm welcome and ensure visitors have the most enjoyable and memorable stay in Sydney.

 

“We’re always keen to hear from volunteers who would like to be part of our program – if you love our city, and have the time to spare, this could be just the role for you.”

 

As part of the program, the City of Sydney offers interactive training and Covid best practice with each volunteer and provides them with resources, including maps and guides. Ambassadors are also dressed in a red uniform to ensure they are easily identifiable for tourists. 

 

Wal Robson and Maria Schrammel have been Sydney Ambassador volunteers for more than four years.

 

“Being a Sydney Ambassador provides me with the opportunity to meet new people and I get a thrill seeing the joy on their faces when we give them information about what there is to see and do in Sydney,” Mr Robson said.

 

“The program is valuable to the local economy as we share local insights with visitors about what Sydney has to offer, and often it’s the hidden gems they’re looking for.”

 

Ms Schrammel added, “Volunteering as a Sydney Ambassador, I get to meet people from all over the world and recommend parts of Sydney they may never have heard of. It also gives me the opportunity to learn new things to see and do in Sydney – it’s a learning process for me as much as it is for the visitors. I just love it!”

 

For more information about the ambassador program visit cityofsydney.nsw.gov.au/volunteer-programs/sydney-ambassadors

 

For media enquiries, contact Elaine Kelly. 

Phone 0477 362 550 or email [email protected]  

 

For interviews with Lord Mayor, Clover Moore AO, contact Zoe Delamare.  

Phone 0477 263 615 or email [email protected] 

 

For more stories, visit City of Sydney News 

 

Restrictions: The City of Sydney provides access to this publicly distributed image for editorial purposes only and remains the copyright owner. No archiving, commercial use or third party distribution is permitted without prior written consent. When using content for editorial purposes, you must include the following image credit adjacent to the content: "Photographer’s Name / City of Sydney” 

 

Media

More from this category

  • Food Beverages, Travel Tourism
  • 15/12/2025
  • 11:37
BossMan media

River Dream Boatel Claims World Luxury Travel Award for Best Bespoke Luxury Houseboat – For the Second Year Running

Mildura’s acclaimed River Dream Boatel has once again been recognised on the global stage, taking home the World Luxury Travel Award for Best Bespoke Luxury Houseboat for the second consecutive year. This repeat win cements its reputation as Australia’s premier luxury river escape and a standout experience on the iconic Murray River. This prestigious international honour highlights River Dream Boatel’s unwavering commitment to world-class service, refined comfort, and unforgettable guest experiences. “We are absolutely delighted to receive this award for the second year in a row,” said Cheryl Broadbent-King, owner of River Dream Boatel. “Our team pours their heart into…

  • Community, Crime
  • 15/12/2025
  • 09:56
Australian Human Rights Commission

Commission condemns terrorist attack on Jewish community

15 December 2025 Commission condemns terrorist attack on Jewish community The Australian Human Rights Commission today extends its condolences to the victims and loved ones of yesterday’s horrific antisemitic terrorist attack at Bondi Beach on the first day of Hanukkah. We are deeply saddened and horrified by the violent attack in Bondi during a Jewish celebration which resulted in the loss of at least 16 lives and left many others wounded and traumatised. Violence motivated by hatred or extremism has no place in Australia. Antisemitism is abhorrent. It tears at the social fabric of our community. Antisemitism has been rising…

  • Community, Culturally and linguistically diverse
  • 12/12/2025
  • 21:07
12 December 2025

Australia’s 2025 human rights champions spotlight equality and justice

WilliamTilmouth, an Arrernte man from Alice Springs/Mparntwe, has received Australia’s top human rights honour for his lifelong commitment to advancing opportunity, justice and self-determination…

  • Contains:

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.