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CDU EXPERT: AI is challenging the dominance of search engines such as Google, CDU expert says

Charles Darwin University 2 mins read

7 June 2023

Who: Charles Darwin University (CDU) Associate Professor in Education (E-Learning) Dr Jon Mason


  • How are search tools such as Google being affected by Artificial Intelligence (AI)?
  • How will AI change search?
  • Does this mean the end of search tools?
  • Should there be regulations when it comes to search tools and AI?

Contact details: Call +61 8 8946 6529 or email to arrange an interview.

Quotes attributable to Dr Mason:

“Search is essentially a ‘fast-food’ approach to inquiry. Very good fast-food, though not necessarily a complete diet. While search capabilities have steadily improved since the Web was invented, they operate in an ‘informational’ space.”

“AI is changing things by enabling a dialogic dimension to the production of text and this can be ‘explanational’.”

“Search engines like Google & Bing are already being left behind though they are quickly reinventing their interfaces. Bing successfully did this first.”

“Search will remain a pivotal capability of the digital environment, but its dominance is in decline. Dialog will compete with it in the form of conversational agents, but many other personal and organisational productivity tools will emerge.

“Plausibility helps us make sense of things but it is also what convinces conspiracy theorists. And for politicians everywhere, spinning it is a performance art. With the new AI tools, plausibility will soon be on steroids.”

“Both standardisation and regulation of AI systems is urgently needed. The challenge right now is that innovation is way out in front and governments all around the world a playing catch-up.”

Other articles by Jon Mason:

Artificial Intelligence and Evolution of the Virtual University

Questioning the Scope of AI Standardization in Learning, Education, and Training

The search continues: Content used to be king, but context is now everything – and ‘smart’ can morph into ‘stupid’


Contact details:

Emily Bostock
Acting Research Communications Officer

T: +61 8 8946 6529
M: 0432 417 518

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