- *Customers to earn 5 x Flybuys points on their shop when they spend $20 on fresh fruit and veg until 27 June
- Coles adds Flybuys personalised offers to Coles app for the first time, helping members save on their shop by accessing Flybuys offers in one easy destination
For the first time, Coles customers can now take advantage of great value, personalised Flybuys offers from the Coles app to easily collect more points and take advantage of promotions when shopping at Coles.
From this week, customers who link their Flybuys account to the Coles app will have the ability to see personalised Coles offers with the click of a button, with offers including money off their shop, bonus Flybuys points on specific products or entire categories and even free products.,
Coles is also making it easier for Aussies to collect Flybuys points, rewarding members with 5 x points on their shop when they spend $20 or more on fresh fruit and vegetables.
With customers flocking to loyalty programs to help their household budget go further, the Flybuys offer encourages customers to add more in season, healthy produce to their weekly shop, and boost their points balance in the process.
Shoppers who spend $100, including $20 on fresh fruit and vegetables, will increase their Flybuys balance by 500 Flybuys points. Aussie families with large basket sizes will earn big points, with a $200 transaction delivering 1,000 Flybuys points. Customers can take $10 off their shop with every 2,000 Flybuys points redeemed.
The initiative comes after Coles announced they will also be locking the price of selected fruit and vegetables for the first time, to give customers greater certainty on the price they will pay for fresh produce each week. Selected fruit and vegetable items will be locked in price until 18 July to encourage Aussies to increase their fruit and vegetable intake as the weather cools down.
Lunchbox favourites like Coles Mini Apples and Mini Pears have been locked at $3.00 per bag (WA $4.00), while 1kg Coles Carrots will stay at $1.40 and 2kg Little Tractor Potatoes will be locked at $5 (excluding WA and TAS), the perfect additions to a hearty stew.
Coles General Manager, Instore Experience and Loyalty Adam Heywood said the new initiatives hope to encourage Aussies to load their baskets with fresh fruit and vegetables throughout the winter months.
“We have seen our customers turn to loyalty programs as the cost of living continues to pinch, to help them accumulate points and save on future transactions. This new offer from Flybuys will allow customers and their families to eat well while boosting their points balance to be used on upcoming shops,” Adam said.
“This fresh initiative is another way we’re helping Aussies this winter, and follows the latest instalment of our successful Locked campaign, taking the pressure off Aussie families by locking the price of selected fruit and veggies for the first time.”
On Wednesday 7 June, Coles announced it would drop and lock the price of additional household staples and big-brand products as part of its next instalment of Dropped & Locked, to offer customers more than 480 Dropped & Locked items across supermarkets and online until at least July 4, with 204 of these to stay on Dropped & Locked until August 29. Customers can pick up a Coles Lamb Leg Whole Roast for $12 per kilo (was $15), saving 20%, or a Pork Loin 1.25kg for $12 per kilo (was $14), perfect for roasting.
Customers can also stock up on a range of pantry staples too, including La Espanola Olive Oil 500ml Dropped & Locked from $13 to $7 (saving 46%) as well as household cleaning supplies like the Somat Dishwashing Tablets 51 pack, Dropped & Locked to $21 from $35 (saving 40%).
Flybuys Fresh Produce Multiplier offer will run until Tuesday, 27 June and is available to both new and existing Flybuys members. Customers who spend $20 or more on fresh fruit and vegetables can collect 5 x points on their shop when they swipe their Flybuys card at checkout.
For further information, please contact: Coles Media Line (03) 9829 5250 Or firstname.lastname@example.org
Established in 1994, Flybuys is Australia’s most popular loyalty program, helping Australians to enjoy a wide range of rewards and benefits when they shop. Flybuys is committed to serving its more than 8.8 million active members with new and exciting ways to engage with the program. Flybuys points can be collected across 20+ partners including some of Australia’s largest retailers like Coles, Kmart, Target, Bunnings, Officeworks, Catch.com.au and Optus. Members can also collect points completing surveys through the Flybuys’ website or app, and via Flybuys’ financial, insurance and travel services partners. Flybuys is a joint venture between Wesfarmers and Coles. For more information, visit flybuys.com.au.
 5x points equals 1 standard Flybuys point and 4 bonus points per $1 spent.
 Customers will need to download the latest version of the Coles App and link their Flybuys account to see the new Flybuys feature. This can be done via updating the App via the Apple or Google Play store, or if their device has automatic updates enabled in settings. When opening the Coles App, customers can then select to link their Flybuys. All member offers are personalised.
 Offer valid at Coles supermarkets and Coles online from Wed 14 June 2023 to Tue 27 June 2023. Offer excludes Coles Express and purchases through DoorDash and Uber Eats. To check whether Coles deliver to your area visit coles.com.au. To qualify for this offer you must spend $20 or more on the following Coles categories: fresh fruit and vegetables and present your Flybuys card at the time of purchase. 5x points equals 1 standard Flybuys point and 4 bonus points per $1 spent. This offer is not in conjunction with any other bonus points offers. Points awarded on your total transaction, after savings, discounts and vouchers are applied (excludes Gift Cards, Tobacco and Tobacco related purchases). Points will be credited within 4 weeks after expiry of offer. Standard Flybuys terms and conditions apply and are available at flybuys.com.au.
 Flybuys dollars can only be redeemed in increments of $10. Flybuys dollars may be used in-store only. Flybuys points can be converted to Flybuys dollars in multiples of 2,000 points only. 2,000 points equates to $10 Flybuys dollars. Flybuys points and Flybuys dollars have no cash or monetary value. For Flybuys dollars T&Cs visit https://experience.flybuys.com.au/rewards/money-off-shop/redeem
 The price of selected fruit and vegetable products are locked from Wed June 7 2023 until Tues 18 July 2023