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Proper Crisps 3 mins read
Proper Crisps Big Cut

The crunchiest and healthiest crisps you’ve ever tasted are here!

Big Cut crisps are made with unpeeled golden potatoes that are sliced thicker and hand-cooked low and slow to produce a bigger crunch with a hint of fluffy in the middle. 

This latest innovation by Proper Crisps, Australasian artisanal crisp maker, guarantees a bigger, more satisfying crunch in four mouth-watering flavours: Marlborough Sea Salt, Cracked Pepper, Dill Pickle & Cider Vinegar, and Smoked Paprika. Each flavour promises to deliver a unique and delicious taste experience that will keep customers coming back for more.

Cooked by people, not machines, Proper Crisps is dedicated to elevating snacking one crisp at a time. Unable to source Agria Potatoes in Australia, Proper set up a seed program to develop their very own unique golden potato, grown locally and hand-selected for perfection, with every batch of seasoning made in-house, from scratch.

"With Proper Crisps we deliver on a promise of Every Bite Matters and ensure every crisp is an edible masterpiece," says Head Cultivator Duncan Kerr. "This commitment is what sets us apart from mass-produced chips. We are obsessed with the quality of every potato, every crisp, every cracker."

Big Cut has a 4 Health Star rating, making it a healthier snacking option, due to lower salt, higher fibre, and no nasties named under its ingredient list. And just like their award-winning core range, Big Cut is plant-based and allergen-free, always!

"We believe the answer to a good life is simple: eat better snacks," says Kerr. "From mindless to magnificent, Proper snacks are the perfect way to elevate your snacking game.” 

Proper Crisps Big Cut is now available in four delicious flavours at select IGA stores and specialty retailers nationwide. RRP $6.50, 140g.



Marlborough Sea Salt
Our thickly cut golden potatoes are dusted in finely ground Marlborough Sea Salt, harvested from Lake Grasmere, coating each crisp like sea spray for a BIGGER flavour. 

Cracked Pepper & Sea Salt
Our thickly cut golden potatoes are dusted with a proper touch of Marlborough Sea Salt and a colourful blend of freshly cracked (in our Proper Seasoning room) rainbow peppercorns for a BIG peppery flavour.

Dill Pickle & Apple Cider Vinegar
Another straight from our own seasoning room. Our thickly cut golden potatoes are dusted with zingy Cider Vinegar for a lip-puckering tang, a hint of Dill and subtle pickling herbs. We think they are a dill-iciously BIG flavour.

Smoked Paprika
Our thickly cut golden potatoes are dusted with a sweet smoked Paprika, grown on the hills of Spain and smoked with oak wood for a truly unique tapas-inspired BIG flavour.

About us:

Proper Crisps was founded on a longing for a real potato crisp. And when we say real, we mean really real. Cooked by hand and seasoned with care, that first crisp was not just better, it was transcendent. Memorable, shareable and addictively delicious. It awakened a fire within us, starting a movement for meaningful snacks that continues to this day.

It’s why Proper snacks are cooked by people (find your chef’s name on the bag) and hand-selected for perfection, every potato, every crisp. We are in the business of making edible masterpieces. Are we obsessed? We prefer devoted. For us, the result makes it all worthwhile. You, eating our real, scrumptious, and cooked by hand since always, Proper Crisp.

Proper Crisps has twin factories in Nelson, New Zealand and Yarra, Australia and are the most awarded potato crisp in NZ. We differentiate ourselves from mass produced chips, by our name, Crisps, not chips. Alongside potato crisps, we hand-cook authentic Tortilla Crisps and Danish-inspired crackerbreads.


Contact details:

For all imagery, interviews, and media opportunities, please contact 

Mimi Gibson, Account Director,  

Olivia Jacobs, Account Manager, 


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