Greyhound Racing NSW (GRNSW) and Entain Australia have today announced the most significant track sponsorship and animal welfare deal in greyhound racing history with an extraordinary multi-million-dollar investment from the global wagering giant into the sport.
The sponsorship will see Entain’s Ladbrokes brand takeover naming rights of the world’s richest greyhound race series – the Ladbrokes Million Dollar Chase – and will eventually include category exclusive track sponsorship at all NSW greyhound venues as well as a multi-million-dollar cash investment in GRNSW’s greyhound adoption programs.
GRNSW Chief Executive Officer Mr Rob Macaulay said the Entain partnership, which will run for the next 10 years, was a game-changer for the sport of greyhound racing.
“I am extremely pleased to announce that the unique partnership trumps any previous commercial deals of this type by many multiples,” Mr Macaulay said.
“This is a huge win for greyhound racing in NSW. It’s an outstanding result for our people and our dogs and came after a very competitive and thorough tender process.
“Entain, through its Ladbrokes and Neds brands, has been a magnificent and loyal contributor to NSW greyhound racing over many years and we welcome this new and innovative partnership with them for both our racing and importantly our greyhound adoption programs.”
The deal will in time, see all racetracks around the State branded as Ladbrokes’ venues.
“Greyhound racing in NSW has never been stronger, with incredible growth and popularity – and we are thrilled to be officially painting the state red,” Entain Australia CEO Dean Shannon said.
“While we have been major and loyal supporters of the greyhound racing industry in NSW for a long time, I am especially pleased to have worked with GRNSW on a substantial welfare component to this deal.
“And of course, I am further delighted that our new partnership will return our name to the flagship greyhound event in world racing – the Ladbrokes Million Dollar Chase.”
Ladbrokes were the inaugural naming rights’ sponsor of the Million Dollar Chase in 2018.
GRNSW Commercial Director Rachel Bessis said there were several moving parts to the historic deal with Entain.
“The process to deliver this ground-breaking deal was intensely competitive, and I congratulate Entain while also thanking the other parties for their professionalism and competitive bids,” Mrs Bessis said. “The track sponsorship component of the Entain deal is a direct benefit to the clubs – and GRNSW is pleased to have been able to secure a substantial increase in revenues for these key parties within the GRNSW family.
“This new partnership delivers incremental revenue for racing and greyhound adoption programs such as Greyhounds As Pets, but it will also set the foundations for new innovation and projects that were a telling part of Entain’s winning bid – and we look forward to sharing them in the near future.”
Mr Macaulay said the Entain partnership had cemented NSW greyhound racing as the sport’s leading animal welfare and vibrant racing code in the world.
“We’ve seen prizemoney double in five years, we’ve seen record greyhound rehoming numbers, and we are now seeing the benefits of true partnerships with industry stakeholders who are committed to a sustainable and vibrant sport that is booming in regional and rural NSW as well as in the wider metropolitan area,” Mr Macaulay said.
“We are delighted with Entain’s commitment to NSW greyhound racing on and off the track. We believe all of our commercial partnerships with Wagering Service Providers – from our broadcast rights deals to track and club sponsorships – are vital to the whole of lifecycle sustainability of our participants and greyhounds.”
Media Contacts:
GRNSW: Michael Cowley 0408485056. mcowley@grnsw.com.au
Entain Australia Karl deKroo, Executive Director – Stakeholder Engagement
M: +61 417 690 535
