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HESTA announces shift to Grow Inc. as it looks to continually improve service to its more than 1 million members and partners

HESTA 2 mins read
HESTA CEO Debby Blakey.

30 June 2023


HESTA announced it will partner with Grow Inc. for its outsourced administration services to drive the pace and scale of data and technology-led innovation designed to deliver outstanding service and experiences for its members and partners.

The shift to Grow Inc. builds on the existing partnership as the provider continued to deliver administration services to approximately 13,000 members of the Fund’s HESTA for Mercy product after the merger with Mercy Super in December 2022.

HESTA CEO Debby Blakey said the move to Grow Inc. aimed to support HESTA to cost effectively provide personalised, seamless experiences across various channels at scale to its more than one million members.

“Partnering with Grow Inc. represents an opportunity for us to respond to the fast-changing needs of HESTA members in real time, enabling our services and experiences to support them whenever and wherever they need us,” Ms Blakey said.

“The Grow Inc. platform is expected to help us improve member experiences, data management and provide us the flexibility to innovate at greater pace and more efficiently. That’s going to help our members face the future with confidence and support a seamless super experience for our partners.”

Ms Blakey said the industry faced a rapidly changing technology landscape in the coming years and HESTA had built outstanding data, technology, and digital capabilities internally to help them partner with leading providers.

“This partnership with Grow Inc. represents an exciting new chapter in our development as a data and technology-driven organisation,” Ms Blakey said.

“We want to work collaboratively with Grow Inc. and other partners to create personalised, adaptive, and increasingly predictive experiences at scale for members across various channels that’s going to help them have a better financial future.”

Ms Blakey acknowledged the support current administrator Link Group has provided to HESTA members and employers over the past 9 years.

“I’d like to acknowledge the work of the Link Group and recognise their continued hard work and dedication in helping our members and employers.”

The shift to Grow Inc. is expected to be completed towards the end of 2024.






HESTA is one of the largest superannuation funds dedicated to Australia’s health and community services sector. An industry fund that’s run only to benefit members, HESTA now has more than one million members (around 80% of whom are women) and manages close to $72 billion in assets invested around the world.


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