Following the overwhelming success of their debut collaboration in 2021, Melbourne-based social enterprise, HoMie, and global storyteller, Disney, are teaming up once again. This time, for the release their first upcycled streetwear collection that looks, does and feels good – REBORN by HoMie and Disney.
The highly anticipated capsule collection will be released on International Friendship Day (Sunday 30 July) with 100% of profits going towards HoMie’s mission of helping young people affected by homelessness or hardship.
Built on shared values and commitment to repurpose leftover products, the limited-edition range comprises of 100 one-of-a-kind garments and marks the first time in Australia that another apparel label has upcycled Disney materials.
Each item in the offering was meticulously handcrafted at HoMie’s Melbourne studio, splicing together pre-loved items and excess stock from both brands to create an eclectic mix of one-off pieces.
From patchwork hoodies to matching tee sets, perfect for sharing with a bestie, the genderless collection celebrates the magic of friendship and bears the unmistakable charm of Disney’s beloved Sensational Six: Mickey Mouse, Minnie Mouse, Pluto, Goofy, Donald Duck and Daisy Duck. Through decades of countless adventures and timeless memories, the Sensational Six have always stayed true to each other and celebrated their own unique friendship styles.
The capsule collection invites fashion fans and Disney devotees to honour the fruitful connections in their own lives while supporting a community initiative that builds brighter futures for vulnerable young people. By purchasing and wearing items from the range, customers are actively supporting HoMie's mission of fostering positive change within the community.
"We’re stoked to join forces with Disney once again and release our first upcycled collaboration collection on International Friendship Day. The response from our first HoMie and Friends range in 2021 was incredible and we can’t wait to share this new drop with the HoMie community and Disney fans,” said Marcus Crook, Co-Founder and Creative Director of HoMie.
“This range sits very close to our hearts as it was handmade by one of our amazing alumni. It embodies our key values of creativity, sustainability, and social impact, and celebrates the power of authentic connections, like our brand friendship with Disney. By rocking a tee or a hoodie, wearers can make a tangible difference to their community – all while looking good too! Proceeds from all 100 items will enable us to continue to make a positive difference in the lives of young people and our planet," Crook added.
The REBORN by HoMie and Disney collection will be available via homie.com.au from 9am, Sunday 30 July and in HoMie’s Melbourne store from 10am, Monday 31 July.
Key Facts:
RRP: $80 - $130. High-res imagery is here.
About us:
ABOUT HOMIE
Founded in 2015, HoMie is a Melbourne-based streetwear label and social enterprise, located on Brunswick Street in Fitzroy. The organisation supports young people affected by homelessness and hardship, equipping them with skills, confidence, and experiences to be more work-ready and better prepared for their future.
HoMie runs two social impact programs: The HoMie Pathway Alliance, which is HoMie’s own accredited retail training and education paid internship for young people (aged 16 to 25 years) affected by homelessness or hardship; and HoMie’s VIP Program, where young people are welcomed into the store to shop complimentary brand-new HoMie garments, access beauty services, and enjoy lunch with the HoMie team.
homie.com.au // @homie.com.au
ABOUT REBORN
REBORN, a subset of the not-for-profit social enterprise HoMie, transforms waste materials into desirable one-off pieces. Its mission is to drive radical rethinking of the retail fashion industry, encouraging circularity and sustainable innovation.
Pre-loved, faulty or unsold garments from HoMie and other large retailers, are hand-cut, sewn, and altered into one-of-a-kind items with 100% of profits going towards HoMie’s mission to support young people affected by homelessness or hardship.
Every second, one garbage truck of textiles is landfilled or incinerated1, with the fashion industry alone producing over 92 million tonnes of waste per year2. To date, REBORN has upcycled 938kg of waste materials into 2,517 unique one-off garments .
@reborn.homie
ABOUT DISNEY CONSUMER PRODUCTS, GAMES AND PUBLISHING
Disney Consumer Products, Games and Publishing (CPGP) is the division of Disney Parks, Experiences, and Products (DPEP) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
@disneyaunz // disney.com.au
Contact details:
For more information and interview requests, please contact:
Aislinn Powell, Account Manager (tide.pr), [email protected]
Adam Cubito, PR Manager (The Walt Disney Company Australia & New Zealand), [email protected]
