- More than eight million Aussies (33%) feel that the supermarket doesn’t care about them
- In fact, new research from EveryPlate shows that 60% of Aussies are open to ending their turbulent relationship with the supermarket.
- EveryPlate has teamed up with relationship expert Katia Loisel to help Aussies break-up with their supermarket for good.
Australia, July 2023: With over eight million Aussies (33%) feeling that the supermarket doesn’t care about them, it is becoming evident that we are not only forming unhealthy relationships with people but with their grocery store too. New research from budget-friendly meal kit, EveryPlate, shows that 60% of Aussies admit they are open to ending their turbulent relationship with the supermarket.
Stop settling for the bare minimum, the hot and cold treatment, and the yellow flags from the supermarket. EveryPlate has partnered with relationship expert Katia Loisel to help Aussies recognise the warning signs, and to help them end their one-sided relationship once and for all.
Relationship expert and EveryPlate Advocate, Katia Loisel, unpacks supermarket relationships:
“In stormy relationships, a partner may use intermittent reinforcement - the old ‘treat them mean, keep them keen’ - to play on your insecurities and trigger the dopamine system in the brain
associated with pleasure and reward. This keeps you hanging on, even when you know it’s not good for you. A similar reaction happens when you grow used to ‘too-good-to-be-true’ loyalty plans and deals at the supermarket, only to have them change and the prices raised once more. You deserve more consistency in your life.
Supermarkets trick you into thinking you need more than you do with yellow sales tags and so called ‘special buys’. Don’t let the shiny yellow stickers trick you into thinking you want stuff that you don’t need. Make sure to stick to what you really want and never visit on an empty stomach” continues Loisel.
For Aussies wanting to swap their high maintenance relationship for a mutual partnership, EveryPlate is the ultimate kitchen partner that helps you feel better when it comes to dinner.
Every week there are 22 four-step recipes on the menu to choose from which are easy-to-follow and delivered straight to your door. With EveryPlate, you can sort out meal planning and grocery shopping all from the easy to use app – with no lock in contract, the ability to pause or cancel at any time, as well as a completely customisable menu.
Best of all, Aussies can feel secure with consistent costs. There are no price surprises or hidden fees, ensuring you get the stability and not the stress of fluctuating prices at the supermarket. Recent price comparison data showed EveryPlate helps Aussies to save almost a third (28.8%) on costs per meal on average compared to supermarkets.
To find out more on how you can break up with the supermarket and upgrade to a new and improved relationship with EveryPlate, visit https://www.everyplate.com.au/food-delivery/see-ya-supermarkets.
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About us:
About the Research
Commissioned by EveryPlate in conjunction with Pure Profile, the research was conducted online in May 2022. Findings are based on a nationally representative sample of over 1,000 Australians aged 18 and over.
About EveryPlate
EveryPlate is part of the HelloFresh Group and launched in Australia in 2020. EveryPlate is an affordable and flexible meal kit subscription service delivering no-frills recipes and quality ingredients at an everyday price starting from $4.44 per plate. Each box includes all of the essentials you need to plate up tasty meals, and easy-to-follow four step recipe cards.
Contact details:
Tayla Davie
