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MAXMEDIALAB 2 mins read

Sydney, 6th July 2023 - MAXMEDIALAB announce that Parfums de Marly and Santa Maria Novella will be joining their luxury client roster.

Parfums de Marly and Santa Maria Novella are two international brands that bring a rich and meaningful history built on artisanal values and craftsmanship.

“We’re thrilled to welcome Parfums de Marly and Santa Maria Novella. The two luxury fragrance brands speak to the MAXMEDIALAB luxury client values and expertise across the beauty and fragrance space, making for a welcomed addition to our client roster,” says Lynette Phillips, Founder & CEO of the MAXNETWORK

Steeped in history, Santa Maria Novella can trace its roots back to the Florence of 1221. In that year, Dominican friars founded the convent of Santa Maria Novella, and began to cultivate - among other things - a garden. From that same garden, many centuries of experience in pharmacopoeia and natural preparations began to develop. Today, that experience has expanded to include the worlds of cosmetics, fragrances and wellness products.

Santa Maria Novella Assets available for download here.

Parisian-based Parfums de Marly began as the dream of Julien Sprecher, the Founder and Creative Director of the brand. Founded in 2009, the brand is derived from a love with the refinement of the perfumed court of Louis XV, Parfums de Marly’s olfactive universe is expressed through the striking signature of each fragrance which is too, reflected in the brand.

Unwaveringly modern yet inspired by the classic charm of a bygone era, Parfums de Marly is a brand of unexpected dualities and joyful contradictions. Like an artist with a painting, Parfums de Marly creates clashes that shake up the classic codes of perfumery.

Parfums de Marly Assets available for download here.

For further information about Santa Maria Novella, you can visit Agence De Parfum’s website here and Australian stockists include MYER, Libertine and Santa Maria Novella Australia.

For further information about Parfums de Marly’s Australian stockists please visit David Jones, MYER, Libertine and City Perfume.


About us:

About Parfums de Marly

Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendour of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain.


Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendour of the 18th century through a prism of modern vision.


About Santa Maria Novella

In an unassuming, classic preserved building on a quiet street, stands what is arguably the world’s oldest pharmacy and perfume store, Officina Profumo-Farmaceutica di Santa Maria Novella. The Italian brand traces its roots back to the Florence of 1221, but its unique scent of bergamot and aromatic spices remains unchanged, and it’s what makes the brand fascinating.


The creative process is never rushed. Santa Maria Novella sets them apart from the rest not only because of the superior quality using all-natural ingredients extracted from their own garden in Florence and their luxurious blends of floral, fruity, and spicy notes, and the history of the pharmacy.

The right fragrance can take you almost anywhere, and Santa Maria Novella has managed to capture the true essence of Florence in a bottle and share it with millions of wearers around the world.

Contact details:

For further information or imagery please contact:


Jane Fayle, Communications Manager



P: 0452 480 553


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