Eating your veggies just got EXCITING.
Proper Crisps, the renowned maker of award-winning crisps, is thrilled to introduce two exciting additions to its range: Sweets & Beets and Garden Medley. These delectable snacks promise to deliver a burst of flavour while embodying Proper Crisps' commitment to quality, taste, and health.
Sweets & Beets, as the name suggests, is a tantalizing blend of seasonal Sweet Potato and Beetroot, with just a light sprinkle of sea salt, the irresistible combination creates a harmonious balance akin to yin and yang in a single packet.
Garden Medley is crafted with a vibrant blend of uniquely earthy and candy cane striped Chiogga Beetroot, sweet Carrot, the rich flavour of Parsnip, and Sweet Potato. Grown by its trusted farming partners, these root vegetables are transformed into a delicious mix by the passionate and skilled hands of Proper Crisps' chefs.
"We believe that Sweets & Beets and Garden Medley may be our best crisps yet, but we'll let you be the judge of that," says Head Cultivator, Duncan Kerr. "Our Veggie range is a masterclass of our That’s All! approach to what goes into our bags – our chosen veggies, high oleic sunflower oil and a sprinkle of sea salt. When the quality and care is this good, you don’t need to add anything else. We've grown our veggie range to cater to the evolving preferences of our loyal customers, and we're confident that these new flavours will become instant favourites."
As with all Proper Crisps products, the Sweets & Beets and Garden Medley crisps are crafted with the finest natural ingredients. Each batch is hand-cooked and overseen by Proper Chefs, ensuring the perfect crispness every time.
Adhering to its committed philosophy, Proper Crisps guarantees that all its crisps are plant-based and allergen-free, making them suitable for a wide range of dietary needs. With 100% High Oleic sunflower oil and a light sprinkle of sea salt, Proper Crisps maintains a simple and wholesome approach, allowing the natural flavours of the vegetables to shine through.
Proper Crisps is proud to announce that Sweets & Beets and Garden Medley crisps have achieved a coveted 3.5 health star rating and are an excellent source of fibre. These two new additions to the range align with the growing consumer demand for vegetable-led snacking options.
Proper Crisps Big Cut is now available at Woolworths Health Aisle, Independents, and Health Food Stores nationwide. RRP $7.20, 100g.
Key Facts:
Hi-res images can be accessed HERE
About us:
ABOUT PROPER CRISPS
Proper Crisps was founded on a longing for a real potato crisp. And when we say real, we mean really real. Cooked by hand and seasoned with care, that first crisp was not just better, it was transcendent. Memorable, shareable and addictively delicious. It awakened a fire within us, starting a movement for meaningful snacks that continues to this day.
It’s why Proper snacks are cooked by people (find your chef’s name on the bag) and hand-selected for perfection, every potato, every crisp. We are in the business of making edible masterpieces. Are we obsessed? We prefer devoted. For us, the result makes it all worthwhile. You, eating our real, scrumptious, and cooked by hand since always, Proper Crisp.
Proper Crisps has twin factories in Nelson, New Zealand and Yarra, Australia and are the most awarded potato crisp in NZ. We differentiate ourselves from mass produced chips, by our name, Crisps, not chips. Alongside potato crisps, we hand-cook authentic Tortilla Crisps and Danish-inspired crackerbreads.
@propercrisps
Contact details:
Mimi Gibson, Account Director, mimigibson@tidepr.co
Olivia Jacobs, Account Manager, oliviajacobs@tidepr.co
