Skip to content
Media, Women


Women in Media/eckfactor 3 mins read
One of the key findings in the Women in Media Industry Insight Report released today.

The majority of women in Australian media remain concerned about gender equality and a lack of industry support, citing increased bias and discrimination as a reason for career dissatisfaction. For the second year in a row, research data highlights a demand for greater transparency about pay and more access to leaders and hands-on learning. 


The Women in Media Industry Insight Report 2023 released today shows that the majority of women (54%) continue to be either unsure or explicitly dissatisfied with the progress of their careers. Facing an industry pay gap above the national average*, nearly one-third of women are thinking about leaving their job, with nearly half of those in mid-career considering staying for no longer than 12 months. Among senior women, more are considering changing than keeping their current role.


Three times more women in 2023 than 2022 cited limited access to training/development and mental health/stress as obstacles to career progress. Dealing with bias/discrimination was five times more commonly cited as a factor for career stagnation year on year. 


Women in Media Strategic Advisor Petra Buchanan says the survey puts a spotlight on employers and the media industry to act.


“We cannot ignore the consistent barriers faced by women in the media industry, as revealed by the Women in Media Industry Insight Report 2023. The findings highlight deep concerns about gender equality and a lack of industry support that continues to hinder women's career progress,” said Petra Buchanan.


“The statistics speak volumes - with an entrenched gender pay gap above the national average and increased bias and discrimination, nearly one-third of women are considering leaving their jobs in media. It's a critical moment for employers and the media industry to step up; the departure of women from media is a loss society cannot afford.”


The Report’s key findings highlight:


  • 85% (1%) of respondents call for gender pay audits to be introduced to address the media industry’s entrenched higher than average pay gap.

  • 63% (22%) call for shadowing programs to provide access to leaders and hands-on learning.

  • 36% believe being engaged or challenged in a positive way is crucial to their career progress. 

  • 36% (4%) flag micro-learning to build digital skills.

  • 54% (4%) continue to be unsure or explicitly dissatisfied with the progress of their careers.

  • More than one in two women rate the media industry’s commitment to gender equality as ‘weak/very weak’.


As a founding member of Women in Media in Western Australia and acting Co-Chair, Victoria Laurie notes that Women in Media offers essential support to women and the media industry to ensure both thrive.


“Women want to work in environments where they are active contributors, recognised for their achievements and able to progress in their careers. This Report shows continued dissatisfaction, especially at the middle stages of women’s careers, which needs to be addressed,” said Victoria Laurie. 


“The data clearly pinpoints where effort can be made to better support women.”


Women in Media urges media employers to address the factors that impede women’s career pathways through the industry. In response to survey findings, WiM identifies four key steps that would assist women to feel more satisfied in their careers in media.  


  1. Industry commitment to actively address gender equality – employers should provide greater transparency about pay and actively engage with women about issues and opportunities within their workforce. 

  2. Pathways to promotion – clarifying career goals has become a more important factor in early rather than later career stages.

  3. Support from leadership/direct managers – the survey identified a 22% increase in demand for access to leaders and hands-on learning such as ‘shadowing’ programs, particularly from women in senior positions. 

  4. Access to upskilling – women are seeking opportunities to upgrade digital skills and knowledge of podcasting & social media. One in six surveyed women are interested in developing knowledge about advertising – three times more women than in 2022.


Women in Media is calling on employers to provide increased transparency and engagement with females in their ranks, to retain them and progress their careers. We look forward to continued discussion about how we all can better support women working in Australian media.


*Australian Bureau of Statistics figures show that women on average make $255.30 less per week than men, a gap of 13.8%. However, in the information, media and communications industry, women face an above average weekly earnings gap of 16%.




About us:


The Women in Media National Conference will take place in Sydney on 8-9 September, supported by presenting partner University Technology Sydney (UTS). This premier event brings together professionals from all areas of the media industry, including journalism, communications, production, advertising, marketing, public relations, publishing and digital media. Attendees can expect an engaging and dynamic two-day event that will leave them inspired and empowered. Access information about the event and speakers on the conference website


Contact details:

Media Contact: eckfactor 0438 532 569


More from this category

  • Music, Women
  • 13/06/2024
  • 09:15
Lovehoney AU

Revealed: These are the sexiest songs, according to Spotify!

Hey, I hope you don't mind me reaching out. I’ve got exciting new data that officially reveals the sexiest songs to help you set the mood for romance and passion - your readers will love this! A new study conducted by Lovehoney AU has analysed 1,306 songs from Spotify's top 20 playlists featuring 'sex' or 'sexy' and curated the ultimate playlist that promises to enhance your intimacy and pleasure. From Marvin Gaye's iconic "Sexual Healing" to The Weeknd's sensual track "Earned It," each song in the playlist has been carefully selected to create an ideal atmosphere for intimate moments. Lovehoney's…

  • Medical Health Aged Care, Women
  • 13/06/2024
  • 07:00
Monash University

New study reveals concerns about financial barriers to the equitable provision of prenatal testing in Australia

New research from Monash University has found substantial variation in prenatal screening across Australia, with healthcare professionals reporting ongoing challenges in providing equitable access and pretest counselling. In Australia, pregnant people can choose to have a screening test to detect common genetic conditions, such as Down syndrome, in their unborn baby. Noninvasive prenatal testing, or NIPT, is recognised as the most accurate screening test for such conditions, but it currently has no Medicare rebate. While most healthcare practitioners recommend NIPT to their pregnant patients, this research study suggests that the $500 price tag is a major barrier to equitable care.…

  • Medical Health Aged Care, Women
  • 13/06/2024
  • 00:05

One size doesn’t fit all women for treatment of heavy periods

Embargoed until 13 June 2024 National trend data published today by the Australian Commission on Safety and Quality in Health Care (the Commission) reveals…

  • Contains:

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.