This season, Creative Director Giovanna Engelbert stepped into the Mathemagical Garden. Behind these labyrinthine walls lives a world of untold wonders; a place where magic and science meet, where geometry fuses with vibrant flora and fauna, where crystal is truly able to shine. In even the smallest detail, harmony sings of the natural world in unison with science, art, and the existence of a space beyond time – where anything is possible.
Here, flowers bloom in cosmic formations and exotic birds radiate dreams of paradise, playing parade with tropical fruits and animals of every kind.
Following these expressive ideas of colour and form, Swarovski’s signature design language remains at the heart of the range. Expert precision and savoir-faire span the intricate collection, all designed for joyful expression.
A life lived in magic. Like their utopian name, these intricate and picturesque creations of exotic flora and fauna transport the imagination to sights and wonders in faraway places.
This home collection is a colour story, inspired by nature. Here Swarovski brings full spectrum fascination to Summer festivities. Importantly, here we see the starting point of the new home strategy. The entire Idyllia collection brings the world of wonder to life, showcasing the technical and creative mastery that Swarovski is known for.
This exquisite collection is a fine example of Swarovski’s creativity and unique Savoir-Faire, featured artistically crafted décor; a fun and beautifully expressive array of pieces that will spark conversation.
Please see assets linked here.
For more information, please contact:
Head of Marketing
Goncalo Pinto Da Costa
goncalo.pintodacosta@swarovski.com
PR Executive
Tegan Whitfield
You can also visit our online Press Room for more information and resources: News – Swarovski
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful crystals-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, gemstones, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in over 150 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
