12th July 2023, Sydney - Valiant, Australia’s first carbon-neutral furniture hire and styling company, has launched three new eco-friendly and stylish ranges. Including the ReforaStone range, made from 100% recycled plastics, along with the Chloe and Selena seating ranges that are crafted with luxurious fabrics, composed from recycled plastic bottles.
The latest innovations by Valiant, which provides high-end, circular-driven furnishing solutions for interiors, workplace and events without compromising environmental responsibility, comes as the furniture hire firm supercharges its innovation technologies to combat ‘fast furniture’ and turn ocean and landfill plastics into inspiring rental furniture. By effectively reforming and reusing recycled waste, ReforaStone has successfully transformed discarded materials into stunning and versatile furniture pieces. The diverse range of tables, stools, plinths, and table tops are meticulously crafted from 100% post-consumer recycled plastic, significantly reducing the demand for new raw materials and diverting waste from landfills.
The sustainable materials range are now available for hire in Queensland, New South Wales and Victoria:
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ReforaStone: A truly exceptional and adaptable range, ReforaStone boasts a terrazzo appearance that is both stylish and eco-friendly. Crafted from 100% post-consumer recycled plastics that have been chipped down, melted, and reformed into furniture, its durable nature makes the range suitable for both indoor and outdoor use making it a versatile piece that transforms any space. The ReforaStone range is manufactured locally in Australia.
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Selena Lounging: The directional, yet simple style of the Selena lounge range makes it a versatile and stylish addition to any space. Featuring an eye-catching design with classic curved lines and available in three versatile colour options. Each Selena two-seater sofa’s luxe fabric is carefully crafted from 720 recycled plastic bottles and Selena occasional chairs are crafted from 280 plastic bottles per chair, with neither compromising on high quality.
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Chloe Dining Chairs and Bar Stools: With its elegant curves and simple statement design, each Chloe dining chair is crafted from 106 plastic bottles and is the perfect combination of contemporary sophistication and timeless charm, adding a touch of elegance to any dining setting. Designed to complement any space, the upholstery of Chloe bar stools are upholstered in fabric crafted from 123 recycled plastic bottles.
Why is sustainability important in the furniture industry? The importance of sustainability within the furniture industry cannot be overstated. Annually, Australia generates a staggering 30,000 tonnes of commercial furniture waste, with 95% finding its way into landfill. Additionally, the Australian Bureau of Statistics reported that businesses and households throw away more than 20 million tonnes of furniture waste annually. As a result, and with increasing demand, a rising number of workplaces, property developers and designers, and event organisers are looking to fit out their interiors with style and sustainability in mind.
Valiant contributes to the circular economy by minimising reliance on extraction, production, distribution and disposal, and is deeply conscious of its impact on all aspects of society, including community involvement and donations, arts and education, workplace equality, and impact to the environment. Valiant has achieved a 100% carbon offset, which is equivalent to 13,565 shipping containers of waste since July 1st 2022, offset over 802.6 TCO2 (total carbon dioxide), and planted over 4,575 trees and counting.
For over 60 years, Valiant has been leading the industry to target climate action by adopting a circular economy approach and placing sustainability at the forefront. Valiant has assumed a position of thought leadership within the Australian furniture rental industry, thereby encouraging other companies to adopt sustainability practices against climate change. By implementing a self-regulating business model, the general public, their stakeholders, and themselves are held accountable for their impacts on the environment. Sustainability is at the core of Valiant and is underscored through their partnership with Trace, by actively funding climate projects that have a positive social and environmental impact, as they strive to eliminate emissions and progress towards NetZero.
Brian Lindeman, Managing Director of Valiant commented: “We’ve combined contemporary design and innovative furniture developed with the planet in mind. As Australia's first 100% carbon offset furniture hire and styling company, we are actively closing the loop via a circular economy, and have carefully considered the lifecycle of each product and how they have been created”.
Through the development of Valiant’s range of high-quality pieces crafted from recycled plastics and their unwavering commitment to fostering a circular economy, the company stands at the forefront of inspiring sustainable practices by creating innovative products like the ReforaStone range. “We are passionate about sustainability and do what we can to minimise harm to our planet through a continuous effort to recycle waste by being energy efficient, repurposing single-use plastics and crafting high quality sustainable pieces that reduce the dependency on extraction, production, distribution, and disposal. Furthermore, when products reach the end of their life cycle, we donate to local charities, sell through auction houses or repurpose into something new”, continued Lindeman.
Valiant previewed some of their new 2023 hire range at their latest Style Series Event, an immersive experience with an emphasis on style, sophistication, and sustainability and featuring the new ReforaStone tables, Selena lounging and Chloe dining chairs. The event also featured a preview of pre-production samples that are set to be released later in the year. The event centered around insights gained from Milan Design Week, in which Creative Director Samuel Clarke drew inspiration from architecture, colours and materials found throughout the week. Alongside the unveiling of new products, the event featured an exclusive trends forecast and showcased the company's commitment to the environment, by incorporating sleek virtual menus of farm to table block chain technology, and showcasing sustainable design elements inspired by Samuel’s discoveries from his travels to Milan Design Week 2023.
Samuel Clarke, Valiant Creative Director discussed the highlights and trends that inspired Valiant’s 2023 furniture range: “I was strongly influenced by all the colours, textures and forms throughout Milan, which is echoed throughout our new range of products, and the opportunity to incorporate style and innovation in a sustainable way”. After attending Milan Design Week 2023, Clarke felt encouraged by the commitment to sustainability showcased throughout, by global leaders within the design industry. This inspired the new range of furniture to be meticulously crafted and reflect a commitment to minimising environmental impact without compromising on quality or design.
For more information visit the Valiant website HERE and for more detail on their sustainability practices view HERE.
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NOTES TO EDITORS:
MEDIA ENQUIRIES
Rachel Harrison | rachel@thebraveryishere.com| 0487 288 144
Jess Frankel | jess@thebraveryishere.com | 0404 442 120
Emma Eager | emma@thebraveryishere.com | 0420 245 305
PRESS BANK: HERE
IMAGE CAPTION: Left to right - Selena Lounges, ReforaStone Tables, Chloe Seating Image Credit: Sorted Media.
ABOUT VALIANT: Being at the forefront of design and innovation, Valiant has over 60 years of heritage, working with an extensive network of local and international suppliers to curate innovative furniture hire ranges that align with the Australian market. Working across the events, residential, and corporate markets, Valiant holds a highly credible reputation in the Australian furnishing industry, working with leading names including Frasers, MIRVAC, Earnest Young, INVNT, Veritas, Macquarie Group, and CommBank.
Specifications for new pieces below:
ReforaStone
Introducing ReforaStone: their new, eco-friendly furniture line crafted from 100% recycled ocean and landfill plastics. This stylish and sustainable range includes coffee tables and side tables that blend terrazzo design with environmental responsibility. ReforaStone's coffee table and side table are made and manufactured in Australia. With the versatility of the side table even doubling as a stool.
Selena Lounging - Sustainable Seating Solution
Introducing Selena: the seating solution that's sustainable, stylish, and oh-so-comfortable. Upholstered in fabric made entirely from recycled plastic bottles, every Selena occasional chair recycles 280 bottles and every 2-seater recycles 480 bottles. That's not just environmentally friendly - it's impressive. With Selena, you'll not only impress your guests, but you'll also be doing your part for the environment.
Chloe Dining Chairs
The sleek proportions of the Chloe Dining Chair are both contemporary and sophisticated, adding a touch of elegance to any dining setting. The Chloe offers ultimate comfort and is available in two beautiful neutral colours and is made from 100% high quality upholstery, crafted from recycled plastic bottles.
Key Facts:
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Australia’s first carbon-neutral furniture hire and styling company launches revolutionary furniture range, featuring three new ranges that showcase sophistication and sustainability
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The fabrics in the new ranges have been crafted from 100% recycled plastic bottles and ReforaStone tables produced from 100% recycled plastic waste
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The launches come as Valiant supercharges its ambition to combat ‘fast furniture’ for workplaces, events and interiors through innovation.
Contact details:
Rachel Harrison | rachel@thebraveryishere.com| 0487 288 144
Jess Frankel | jess@thebraveryishere.com | 0404 442 120
Emma Eager | emma@thebraveryishere.com | 0420 245 305