A Fitness Today creates impact in communities by making sports and fitness more accessible to Aboriginal and Torres Strait Islander communities, newly arrived migrants and refugees, women and girls and people with a physical or mental disability.

 

Sydney, Australia, 25 August 2023 – Go International Group Dotcom, publisher of impact sports and fitness digital platform A Fitness Today (AFT), today announced the inaugural AFT International Sports Fitness Festival, nicknamed SpoFiFe, kicking off in three cities;

• Bukit Bintang - Kuala Lumpur, Malaysia on 24 September,
• Sydney Haymarket, NSW, Australia on 30 September,
• Port Macquarie, NSW, Australia from 4-5 November 2023.

The sporting extravaganza aims to bring together over 100 hours of Sports, Fitness and Wellness experiences under one virtual roof across the region, partnering with city councils, tourism bodies, business retailers including small business vendors and community sporting groups with a focus on promoting racial harmony and promoting inclusion in sports.

A unique feature of this festival is its Sport Inclusion programmes for persons with disabilities and youth with neuro diversity. The festival fosters Friendship, Diversity, Equity & Inclusion in Sport, Fitness and Wellness, while paying respects First Nations Aboriginal & Torres Straits Islander traditions.

Port Macquarie will be abuzz with activities this first weekend of November, including:

• A 7KM walkathon with a virtual reality twist
• A sports and fitness expo and a variety of activities
• A health and beauty fair
• Health talks and workshops led by experts in the field
• Experiential activities for all ages, including a youth festival
• A Eat for Good Secret Supper fundraiser featuring guest entertainers

The AFT International Sports & Fitness Festival presents an opportunity for all to get active, learn about healthy living, and have fun. We encourage everyone to participate in-person or virtually, as the events will be live-streamed from A Fitness Today’s YouTube Channel https://www.youtube.com/@aft-tv/streams.

“We are excited to reveal the AFT International Sports Fitness Festival because the time is now for sports tourism events and we are so thankful to partners like Port Macquarie-Hastings Council, the City of Sydney and the Network of Bukit Bintang Communities of Kuala Lumpur,” said Sydney-based event organiser Jasmine Low and Malaysian counterpart Nikki Yeo, who is also a founding board member of Society of Exercise is Medicine Malaysia.

“SpoFiFe is a great opportunity for people from all walks of lives to come together and enjoy sporting activities in a non-competitive and safe environment, try different or new things, use technology like VR to experience Port Macquarie, sign-on as a volunteer and simply take the opportunity to be fit for good, chimed the duo, co-founders of A Fitness Today (AFT) both speaking from having lived experience as carer and fitness coach.

Watersport enthusiast and advocate for a water sports centre in Bank Street for paddlers and local residents to access Sydney Harbour, Raymond Tai, also Chairman of the Darling Square Community Bank Branch - Bendigo Bank, a venue partner of the Sydney edition added, "The event provides a welcoming space especially for new arrivals to Australia to meet people from all backgrounds. Australia's diversity is like none other, and we can’t wait to host you in-person or virtually.

Sign up and take part in the VR walk and hunt during the City of Sydney's closure of Haymarket to traffic on 30th September. Come outdoors and learn something new about Sydney's Chinatown and the MidSummer Lantern Festival,”.

The festival is free of charge but registration is essential. Visit www.sportsfitnessfestival.com to learn more.

 

Ends.

 

Media Contact:
Jasmine Low, Producer
Email: [email protected]

Business Contact:
Nikki Yeo, Producer
Email: [email protected]

Sponsorship Contact, Australia:
Michael Grey, MD
Email: [email protected]

Key Facts:

A Fitness Today creates impact in communities by making sports and fitness more accessible to:

• Aboriginal and Torres Strait Islander communities

• newly arrived migrants and refugees

• women and girls

• people with a physical or mental disability.

About us:

About A Fitness Today

A Fitness Today is Asia Pacific’s Sports, Fitness and Wellness Impact Media, Advocacy & Activation House with a mission to inspire and empower people to live healthier and more active lives, bringing more people outdoors and to socialise.

A Fitness Today is a startup incubated by Go International Group Dotcom and was founded in 2015 by two friends, a carer and her fitness coach. It has presence in Australia and Malaysia and produces content like digital videos, films, podcast interviews and feature articles on a wide range of topics related to sports, fitness and wellness. The group also hosts events and strongly advocates for sports diversity, equity and inclusion (DEI) so no one will be left behind. Website: www.afitnesstoday.com.

Contact details:

Please find the details of the virtual media webinar below:

Date: 24 August 2023 (Thursday)

Time: 5.30pm – 6.30pm at Sydney, +10 GMT Australian Eastern Standard Time (AEST)

Zoom link: https://us02web.zoom.us/j/2916876429

Kindly RSVP here: https://www.sportsfitnessfestival.com/rsvp or send an email to [email protected].

Note to editors:

·        Interviews with spokespersons can be arranged upon request via email [email protected].

·        Audio and visual recordings will be made available via this link: https://www.sportsfitnessfestival.com/media.