Skip to content
Education Training, Transport Automotive

How Tasmanian businessman is navigating new industry skills shortage

Mas National (Part of the IntoWork Group) 3 mins read

As Australia’s automotive industry shifts towards electrification, there’s a growing demand for skilled workers to meet the new technology needs.  

Tasmanian business owner Adam Levis has experienced first-hand the need to pivot from training in traditional automotive, and is advising others in the industry to get on the front foot to avoid a critical skills shortage.

Adam has owned Moonah-based dealership Bikeworks since 2012, selling Suzuki and Kawasaki motorcycles but has increasingly started to integrate electric scooters, skateboards, and bicycles in store as well. With new data revealing that electric vehicle sales for the first half of 2023 have already eclipsed last year’s annual total, Adam knew he needed to expand the skills of his workforce in response to this growing shift towards electric vehicles.  

As well as having traditional automotive apprentices, Adam has started hiring and skilling electrical apprentices.

While Adam welcomes the transition to electrified mobility, he said it has created a noticeable skills gap in the industry, “This particular industry is going through the most disruptive period in its history as we transition to electrified mobility. It's something that finds Australia way behind the eight ball when really, we probably should be leading it,” he said.

“Traditionally, Australia has relied upon fossil fuel energy but what’s driving a more electrified market are external factors like climate change - and this is being regulated and legislated globally such that we need to move to electrified powertrains as part of the push to try and reduce our carbon footprint.”

To address the skills shortage, Adam has partnered with Mas National (Part of the IntoWork Group) to train mechanical apprentices in automotive electrical work, providing them with on-the-job learning. So far, Adam has brought on five apprentices all with a Certificate III in Automotive Electrical Technology.

“Mas National has helped us out for years with our traditional apprentices. When we bought this business, we identified a gap in terms of qualified mechanics, so we started putting on apprentices to address the shortfall and ensure they have relevant qualifications and experience across a whole range of different vehicles. Most of the other businesses we compete with are owner-operator businesses or family businesses where the dad’s a mechanic and passes on the skills to his son. I'm not a mechanic, so I'm dependent on having technically skilled people around me,” he said.

Mas Business Consultant Malachi Taurins said Mas National helped Adam with a business strategy to deliver a pipeline of qualified tradespeople who'd be ready to support the growing demand, "There was an urgent need to re-train and build a new skill set for the forthcoming transition. Mas helped Adam sign-up all five staff under Certificate III in Automotive Electrical Technology. He is now confident that he's set the foundation for his workforce’s needs both in the short and long term," he said.

Adam said a lot more investment is needed for Australia’s electrical and automotive industries especially, to bring on qualified technicians, “The organisations that do provide training really need a lot more financial support to increase their capacity, especially in an emerging technology space, to be able to deliver training as most of their trades are very traditional. There have been various attempts over the years with varying degrees of success, but there’s certainly some more firepower required there now. As time moved on and the industry started to change, we identified that we needed to train more people. Having a good relationship with Mas has allowed me to see what opportunities we have to bring people in.”

Adam said Bikeworks has managed to stay at the forefront of the shift towards electrified mobility, and encouraged all businesses, large or small, to be proactive about making sure they’re prepared for what the future holds, "It's nice to be able to have a team with the appropriate skills in a small business, prepared for what the future brings. By staying ahead of industry trends and investing in employee training, small businesses can play a significant role in driving industry change.”


Contact details:

Eilish Massie, [email protected] 0448 771 045 

Media

More from this category

  • Transport Automotive
  • 14/02/2026
  • 03:11
Michelin AIM FZCO

3 Special Awards Announced at the MICHELIN Guide Restaurant Celebration Saudi Arabia 2026

A total of 51 restaurants feature in the MICHELIN Guide Saudi Arabia 2026.11 establishments have earned the Bib Gourmand distinction, while 40 others are included in this year’s Guide.During the celebration, 3 Special Awards were announced.RIYADH, Saudi Arabia, Feb. 13, 2026 (GLOBE NEWSWIRE) -- The MICHELIN Guide Saudi Arabia 2026 proudly hosts the inaugural MICHELIN Guide Restaurant Celebration, celebrating the country’s wonderfully dynamic culinary landscape. This year’s selection showcases the growing sophistication and diversity of the Saudi dining scene, with 51 restaurants joining the Guide. Impressively, 11 of which have been awarded the Bib Gourmand distinction for delivering exceptional cuisine…

  • Education Training, Medical Health Aged Care
  • 13/02/2026
  • 08:00
Australian College of Nursing, Australian Catholic University, Ausmed, Monash Health

New PhD scholarship program to advance nursing leadership in digital health

The ACN Foundation is proud to announce the launch of a PhD scholarship program in partnership with Australian Catholic University (ACU), Ausmed, and Monash Health, designed to advance nursing leadership in digital health and drive innovation in electronic health records. The ACN Foundation scholarship will be named theCynthea Wellings PhD Scholarship – Advancing nursing research and building Australia’s digital health capabilities. The $90,000 top-up scholarship, to be delivered over three years, has been kindly supported by sponsorship from leading healthcare education provider Ausmed, demonstrating the industry’s commitment to advancing nursing research and digital health capabilities. Cynthea Wellings, pictured, founded Ausmed…

  • Contains:
  • Education Training
  • 12/02/2026
  • 13:11
FPT Corporation

FPT Recognized in Gartner® Market Guide for Microsoft 365 Implementation and Support Services 2026

HANOI, Vietnam–BUSINESS WIRE– FPT, a global technology and IT services provider, has been listed among 14 Representative Vendors in the Gartner® Market Guide for…

  • Contains:

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.