Skip to content
Information Technology

McFadyen Digital Announces Strategic Expansion Into Europe

McFadyen Digital 3 mins read

The Marketplace Experts Welcome Alex Pesjak and David Detjen to Lead Expanded European Operations

VIENNA, VA / ACCESSWIRE / August 2, 2023 / McFadyen Digital, the leading global agency for ecommerce marketplace strategy and implementation, is excited to announce the expansion of its European operations with key leadership hires in the DACH region (Germany, Austria, and Switzerland). The addition of commerce experts Alex Pesjak as Vice President, EMEA and David Detjen as Director of Sales, EMEA demonstrates the company's expanded commitment to the European market.

McFadyen Digital's EMEA Leadership Team
McFadyen Digital's EMEA Leadership Team
McFadyen Digital's new additions Alex Pesjak, VP, EMEA (left) and David Detjen, Sales Director, EMEA (right) with SVP, Global Sales Adam Thibodeux (center), ready to help their clients reach new heights.

Alex Pesjak (VP, EMEA) will lead the strategic growth and delivery of McFadyen's services in the region. His experience includes brand leadership roles for Coca-Cola, brand and innovation leadership roles at Kraft, and experience helping dozens of brands with transformative strategies and accelerated implementations with clients both in "Mittelstand" and Enterprises. Pesjak commented, "Clients are increasingly challenged with the complexity and speed of change. They need clear strategic direction and execution power - McFadyen has both. No other firm has been responsible for so many marketplaces with such high NPS scores. I look forward to shaping and expanding our strategy practice while helping our clients succeed in the digital platform economy."

David Detjen (Director of Sales, EMEA) will be responsible for growing the client base and managing partnerships. His experience includes owning an automotive after-sales marketplace, in-addition-to solutions and sales roles at Siemens, Mindcurv Group, and Arvatis with a strong track record of providing creative solutions for digital advancement. About his appointment, Detjen said, "Joining McFadyen Digital is a wonderful opportunity. I'm excited to bring my experience to the table and help drive the company's growth. The marketplace and digital commerce space has never been hotter, and we're well equipped to offer the kind of on-shore, near-shore, and offshore support our clients need."

McFadyen's expansion into Europe, particularly the DACH region, follows a sustained period of growth and increased regional demand for its strategic and technical marketplace services, including a global energy giant, a prominent luxury goods maker, a next-generation financial platform, and one of the world's largest electrification companies. Pesjak and Detjen join existing EMEA-based McFadyen delivery team members, providing an expanded level of capabilities, service, and cultural understanding within the region.

About McFadyen Digital

McFadyen Digital is the leading global agency for ecommerce marketplace strategy and implementation. We create award-winning digital shopping experiences for the world's most prominent brands. Our clients seek to delight their customers with memorable online shopping experiences that scale, and we deliver those results on time and on budget. With over two decades of experience with large enterprise commerce projects, our strategy, technology, design, and ongoing innovation services provide scalable and repeatable results, delivered globally.

For more information, visit www.mcfadyen.com, connect with us on LinkedIn or subscribe on YouTube.

Contact Information

Thomas Gaydos
Chief Marketing Officer
info@mcfadyen.com

SOURCE: McFadyen Digital

.


View source version on accesswire.com:
https://www.accesswire.com/771727/McFadyen-Digital-Announces-Strategic-Expansion-Into-Europe

More from this category

  • Information Technology
  • 19/02/2025
  • 09:25
Hansen Technologies

Hansen Launches AI-Powered Virtual Agent to Enhance Customer Experience

Hansen unveils its advanced Conversational and Generative AI solution, fine-tuned to enhance customer service experiences with efficient, accurate interactions while reducing costs.MELBOURNE, Australia, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Hansen Technologies (ASX:HSN), a leading global provider of software and services to the energy, utilities, communications, and media industries, is unveiling an advanced AI solution to enhance the customer support experience. Hansen’s AI Virtual Agent is a Conversational (ConvAI) and Generative AI (GenAI) solution that is designed to integrate with Customer Information Systems (CIS) and is optimised for Hansen CIS, supporting diverse customer care needs. These can include setting up new…

  • Information Technology
  • 19/02/2025
  • 01:10
Mavenir Systems, Inc.

Mavenir and EdgeQ Introduce Industry’s First Software-Defined 4G and 5G Next Generation Small Cells for Neutral Host and Urban Densification

Companies bring together multi-generation expertise to deliver flexible, rapidly deployable and low-power small cells for indoor and outdoor environmentsRICHARDSON, Texas, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Mavenir, the cloud-native network infrastructure provider building the future of networks, and EdgeQ, a leader in 5G wireless infrastructure, unveil the next generation of indoor and outdoor small cells at the Mobile World Congress Barcelona 2025. The cloud-native, software programmable small cells deliver both 4G and 5G on a single chip, allowing customers to dynamically reconfigure and elastically scale from 4G to 5G without any hardware change, redesign, or reinstallation.The collaboration introduces new capabilities aimed…

  • Information Technology
  • 19/02/2025
  • 00:11
Cavli Inc

Pioneering new Standards in High Bandwidth Connectivity with Cavli CQM200 5G NR Cellular IoT Module

The CQM200 5G NR Sub-6 IoT Module sets new benchmarks for data speeds and carrier aggregation, making it the ideal choice for high-bandwidth IoT solutions across Industry 4.0, smart cities, and beyondSAN JOSE, Calif., Feb. 18, 2025 (GLOBE NEWSWIRE) -- Cavli Wireless, a leading innovator in IoT solutions, is thrilled to announce the unveiling of its flagship 5G NR Sub-6 CQM200 Cellular IoT Module. The CQM200 is engineered to meet the strict demands of high throughput connected applications, delivering high-speed 5G NR connectivity IoT-enabled applications. With this launch, Cavli continues to solidify its position as a trusted partner for OEMs…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.