Skip to content
Marketing Advertising, Media

RCJ Group acquires Brand Asia to strengthen its footprint in Asia Pacific

Soda Communications on behalf of RCJ Group 2 mins read
Sherry Xu, Brand Asia Managing Partner and RCJ Group CEO, Carlos Correa

RCJ Group acquires Brand Asia to strengthen its footprint in Asia Pacific

RCJ Group has expanded its footprint in Asia Pacific with the acquisition of Brand Asia, a full-service marketing agency that connects brands with audiences across China, Southeast Asia, and Asian communities in Australia.

The addition of Brand Asia also complements RCJ Group’s existing membership of ICOM (Independent Marketing Communications Network) which provides access to global clients in more than 80 markets across the globe.

RCJ Group CEO Carlos Correa said the move made strategic sense, and that it strengthened RCJ Group’s existing capabilities which includes media strategy, planning and buying through Russell Curtis and Jane’s media services, as well as digital and creative services through LeapFrogger.

“Our acquisition of Brand Asia reflects our ongoing strategy to offer clients a more integrated service offering,” Carlos said.

“We already work with partner agencies in the APAC region through ICOM but this move allows us to respond to Culturally and Linguistically Diverse campaigns much more effectively.”

Brand Asia Managing Partner Sherry Xu said RCJ Group was the perfect partner for Brand Asia.

“For nearly 60 years, RCJ Group has demonstrated why they are one of the most trusted and results orientated agency groups in Australia,” Sherry said.

“This alliance bolsters our existing expertise in the region and allows us to expand in Australia, connecting local businesses with the Asian market.”

The announcement is a further boost for RCJ Group following the recent Dilmah Tea account win. Brand Asia’s clients include Air China, Westfield, and Zoos Victoria.

-ENDS-


About us:

ABOUT RCJ GROUP

RCJ Group is one of Australia’s most established, independent media companies with a successful track record of growing local and international brands. Services include media strategy, planning & buying through Russell Curtis and Jane’s Media and Digital and Creative services through LeapFrogger.

See more at www.rcj.com.au

ABOUT BRAND ASIA

Brand Asia, formerly known as Sherry Link Communications, is a full-service marketing agency that helps clients connect with audiences across China, APAC and Asian communities in Australia. Services include social media, digital marketing, copywriting, graphic design, market research, brand strategy and PR.

See more at www.brandasia.com.au


Contact details:

For further media information or interview opportunities please contact:

Stephen Benrad

RCJ Group

M: 0416 355 676 | E: stephen@rcj.com.au

Media

More from this category

  • Media, Political
  • 18/06/2024
  • 06:00
Monash University

New report exposes critical issues and highlights reforms needed in Freedom of Information culture and practices

A robust Freedom of Information (FOI) process ensures independent access to government-held information, empowering the public, political opposition and journalists to hold governments and other institutions accountable. A new report from Monash University addressing the culture and attitudes towards FOI will be launched today. The report, The culture of implementing Freedom of Information in Australia, examines key aspects of FOI culture and practices, proposing significant reforms to the FOI system. Associate Professor of Journalism at Monash University, Johan Lidberg, a lead researcher of the report, emphasised the importance of accountability in liberal democracies. “A well-functioning and comprehensive FOI system acts…

  • Marketing Advertising, National News Current Affairs
  • 13/06/2024
  • 11:20
Australian Red Cross

Australian Red Cross Appoints Andrew Colvin AO APM as New CEO

13th June 2024: Australian Red Cross has today announced the appointment of Andrew Colvin AO APM as the organisation’s new Chief Executive Officer following…

  • Contains:
  • Media
  • 12/06/2024
  • 11:23
eSafety Commissioner

eSafety partners with the European Commission to support enforcement of online safety regulations

eSafety has joined forces with DG CNECT, the European Commission entity responsible for the enforcement of the Digital Services Act (DSA), under a ground-breaking…

  • Contains:

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.