Two-thirds of Australian women would rather give up chocolate for a month than go out on a date with unshaven legs. Half would forgo sex and one in three say they’d unplug the TV if it meant they had supers mooth skin for a night out.
But the reason behind their brave sacrifices has nothing to do with what their partner thinks, according to the survey of 500 women by Wahl.
In fact, only 5% shave their body hair to please their other half! The vast majority (94%) do it to boost their own self-confidence and feel more comfortable.
It’s a sentiment shared by Olympic triple gold medal winning swimmer Kaylee McKeown, who last month won three gold medals at the Aquatic World Championships in Fukuoka to become the first swimmer to complete the elusive backstroke treble in the 50, 100 and 200m.
“I’ve got a real sweet tooth so giving up chocolate would be a nightmare,” she laughs, “but I’d definitely do it as I hate having hairy legs – especially on a night out, because I feel happy when I know I look my best.
“Same with TV – there’s nothing better than watching a great show after hours in the pool, but I’m not going out unless I know my legs are super smooth!”
The world record holder is an ambassador for Wahl’s first ever women’s range of grooming products, and says shaving is one of the secrets to her success.
“In an Olympic race, every millisecond counts so having smooth legs that glide through the water could be the difference between winning gold and settling for silver. Who knows if I’d have won so many medals if I hadn’t shaved beforehand!”
The survey also revealed:
- 96% keep their underarms hair-free at all times
- 97% groom their bikini lines
- 74% shave at least once a week
- Nearly half regularly shave their face
- The biggest pet hate is razor burn
- 77% would rather buy a quality product than a cheap one
But the one thing they couldn’t give up for a month is their mobile phone. Only 5% could cope without it.
Kaylee, who’s favourite to add to her gold medal haul in Paris next year, had an awkward introduction to shaving.
“The first time I ever shaved was when I was 11 and found my sisters razor. I scraped it up my leg and when Mum saw what I’d done, she was horrified and got in so much trouble! She wouldn’t let me shave the rest so had to walk around with this runway strip down the middle of my leg for days! It was so embarrassing!”
These days, she shaves 2-3 times a week, or daily if she’s competing.
“I’m in and out of hotels and changing rooms all the time so I need electric shavers that are easier and faster. That’s why partnering with Wahl made perfect sense as I love their new range. I mean, they invented the clipper so they know what they’re doing!
“Plus, I absolutely hate waxing! It’s so painful - why would I do something that’s going to hurt?”
Wahl’s new women’s range of shavers and beauty trimmers is available in major retailers nationally.
The full range consists of four cordless products with 60-minute run times:
- Facial Hair remover $35
- Face & Body Hair remover $49
- Compact Beauty Shaver $79
- Shave & Smooth $99
For more information and interview opportunities, contact Marlene Richardson at GasbagPR: 0409 888 218 or firstname.lastname@example.org