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Empowering Change Through Harmony: Purpose-led PR agency ‘The Bravery’ collaborate with the Environmental Music Prize to inspire action for climate change

The Bravery 2 mins read


Following an influx of support from fans, Rudd’s spellbinding ode-to-nature ‘STONEY CREEK’ was announced the winner of the 2023 prize, which he has very generously decided to donate to various Australian environmental organisations.

Over the course of the campaign, The Bravery worked closely with the founder Edwina Floch, a social entrepreneur and climate-conscious advocate who funds this initiative through the charitable support of donors, community, and pro-bono partners who see its potential to inspire widespread climate action not just in Australia, but globally. 

By developing and executing a compelling media relations campaign with emotive storytelling, The Bravery was able to effectively showcase the significance of the Environmental Music Prize, drumming up widespread awareness and attention to the need for climate action and social responsibility. 

The PR campaign resulted in securing media coverage in The Age, Sydney Morning Herald, ABC,  syndicating nationally to receive over 40 million views, and also appearing in industry titles such as Music Feeds and Happy Mag.

The Bravery also leveraged the power of social media platforms, engaging with fans and environmental enthusiasts alike to generate excitement and discussion around the significance of the Environmental Music Prize.

"Xavier Rudd's win is a testament to the effectiveness of a well-executed PR campaign in creating meaningful impact," said Claire Maloney, Director at The Bravery. "We are proud to have played a role in elevating Rudd's message and raising awareness of the vital environmental issues he champions. Through strategic storytelling and targeted outreach, we helped facilitate a broader conversation on sustainability and inspire positive change" continued Maloney.

ENVIRONMENTAL MUSIC PRIZE Founder Edwina Floch says, “The quality and caliber of music shows that artists want to use their voice to take action for our planet. Each artist has their own voice and style, but what unites them is the desire to make a difference. I encourage everyone to take a moment and reflect on how they can use their talents and network to make a positive contribution at this crucial time.”                                                     

Xavier Rudd says of his win, “What an honour to be named winner of the Environmental Music Prize. The land and sea and all its magnificent plants and animals have been the biggest inspiration for my music by far since I began writing songs when I was a kid and, so as far as music awards go, this one feels perfect. Thanks to all of you who voted for me and to all of the other artists nominated. Big love.”

“This win for Xavier Rudd celebrates his long-standing reputation as a gifted musician with a powerful devotion to the environment. We are proud to help promote the Environmental Music Prize’s call for climate action through our Buy One Give One initiative and congratulate all the musicians involved.” says Papermoose, Nick Hunter, CEO.


About us:

About The Bravery: The Bravery is a leading public relations firm specialising in environmental causes. They collaborate with organisations and individuals dedicated to environmental preservation, leveraging strategic communication techniques to create impactful campaigns that inspire positive change. Their expertise lies in raising awareness, engaging audiences, and driving conversations around pressing environmental issues.

For more information about The Bravery:

Environmental Music Prize: 

Paper Moose:

Contact details:


Media Enquiries: Jess Frankel at The Bravery | | 0404 442 120

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