Wednesday 6 September 2023
FOOTY FINALS FEVER HEATS UP AT LIQUORLAND & COLES WITH FOOD & DRINK PROMOTION
With AFL and NRL finals about to kick off, Liquorland and Coles are launching a joint promotion that offers footy fans greater value at the checkout when purchasing BBQ favourites including meat and beer.
From today, when customers purchase any two specially marked Coles Brand sausages and/or hamburgers in-store and scan their Flybuys card, they will receive $5 off any 16, 24 or 30 pack of beer in-store at Liquorland^.
The promotion will run throughout the finals season and comes as new Coles research finds 2 in 3 customers are concerned about cost-of-living pressures and more than 1 in 2 people are cooking more at home in order to keep costs down*.
Coles Liquor General Manager Customer, Loyalty Mia Lloyd said the promotion was another example of how Coles and Liquorland are delivering on great value, at a time when Aussies need it most.
“We’re excited to be launching this food and drink promotion that will see footy fans get $5 off any 16, 24 or 30 pack of beer in-store at Liquorland when they purchase two Coles Brand hamburgers or sausages in-store and scan their Flybuys card,” she said.
“Together we are the destination for food and drink this finals season, offering our customers excellent value for them to enjoy the game at home with their favourite beer and some great-tasting meat,” Mia added.
Coles General Manager Meat, Deli and Seafood Martin Smithson said the promotion comes just as Aussies crank up the BBQ with friends and family and more than 1 in 2 customers admit to buying more specials to help deal with cost-of-living pressures*.
“As temperatures heat up and Aussie households fire up the BBQ to celebrate the footy finals, Coles Brand sausages and hamburgers are a delicious, budget-friendly option that they can pair with their favourite beer and be rewarded with $5 off any 16, 24 or 30 pack in-store at Liquorland,” said Martin.
To participate customers must purchase any two specially marked Coles Brand sausages and/or hamburgers in-store between 6 September to 3 October and scan their Flybuys card to activate the offer. Customers must then shop in-store at Liquorland before Tuesday 10th October 2023, purchase any case of 16, 24 or 30 pack of beer and scan their Flybuys card to receive $5 off. This promotion is only available to individuals 18 years and above. Liquorland supports the responsible enjoyment of alcohol.
^Offer valid in-store only from 12.01am (AEST) Wed 6 Sep until 11.59pm (AEDT) Tue 3 Oct 2023. To qualify for this offer you must purchase any participating specially marked pack of ‘2 for’ Coles Brand Sausages and/or Hamburger range in-store at Coles and scan your Flybuys card to qualify for $5 off any 16, 24 or 30 pack case of Beer in-store only at Liquorland. Not available in conjunction with any other offer. Flybuys must be scanned both in-store at Coles and at Liquorland at point of purchase to redeem $5 off value. Not available with UberEats or DoorDash purchases. In-store offer only valid in VIC, TAS, ACT, NSW & QLD. A limit of one offer per transaction per customer applies. Offer must be redeemed by Tue 10 Oct 2023, and only available for individuals 18+.
* Source: Cost of Living Survey, Coles Circle 3/8/23 – 9/8/23 n=4798
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For further information, please contact
Coles Media Line (03) 9829 5250 or media.relations@coles.com.au
About Coles Liquor
Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way.
As a drinks specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products.
Our knowledgeable Team Members serve customers through our network of more than 960 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.
