MEDIA ALERT: September 18 – 24 is Atrial Fibrillation Awareness Week. Discovering an irregular heartbeat could save your life.

Media Alert 

Did you know . . .  

• Atrial fibrillation (AF) affects approximately 500,000 Australian men and women and incidence is expected to double in the next decade. Around 90% of people affected by atrial fibrillation are under 75 years of age. 

• As many as 30% of those living with AF remain undiagnosed and are at high risk of stroke, heart failure and dementia. Many people living with AF don’t experience symptoms, which means you could be living with the underlying heart condition without knowing. 

• This year, hearts4heart is launching its 10th Annual Atrial Fibrillation Awareness Week, with the aim of educating people about the symptoms and risk factors of AF.   

• In the lead up to Atrial Fibrillation Awareness Week (18 – 24 September), peak body hearts4heart, healthcare professionals, politicians, patients, and loved ones across the country are urging Australians to speak with their GP about getting their heart checked. 

Arranging interviews 

We can line up interviews with CEO of hearts4heart, Tanya Hall, medical experts in all states across Australia, and local case studies in Adelaide and Melbourne (see bio and headshots attached).  

Media Assets 

We can assist you with a range of resources to help you build your story including content for TV, radio and online. 

For more information visit hearts4heart.org.au