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Media opportunity: Melbourne turns yellow for the Children’s Cancer Foundation ‘Light Up September’ initiative Tuesday 12 September

Princepr. 2 mins read
Taylah, a childhood cancer survivor at the Million Dollar Lunch, image credit: Children's Cancer Foundation

Media Alert: Opportunity for vision, images and interviews with key spokespeople

When: Tuesday 12th September at dusk (from 6.30 pm Melbourne time)

Where: Key Melbourne landmarks will light up yellow for Children's Cancer Foundation

Media requests:  Britt Prince, Princepr. 0421 990 863 

Children's Cancer Foundation ‘Light Up September’ initiative


Key facts:

  • In 40 years, only 12 drugs have been approved for childhood cancer treatment (as opposed to 500 new drugs for adult treatment).
  • The Children’s Cancer Foundation is actively working to reduce unacceptable levels of toxicity in the treatments of childhood cancer and to improve the quality of life for survivors and the likelihood of a cure.
  • 1000 Australian children are diagnosed each year, and sadly, 3 children die each week from cancer in Australia 
  • Support Children's Cancer Foundation. Help us change the path of children’s cancer this September for Childhood Cancer Awareness Month. Donate at:

Media opportunity details:

  • On Tuesday, 12th of September the Children’s Cancer Foundation will light up key landmarks across Melbourne to spotlight childhood cancer. 
  • MCG, NGV, Crown Towers, Melbourne Town Hall, Royal Exhibition Building, Old Treasury Building, Bolte Bridge, Citylink, Rod Laver Arena, AAMI Park, MCEC, Fed Square, and more will be lit yellow to support Children’s Cancer Foundation’s fundraising initiatives.
  • Children’s Cancer Foundation Chairman Jeremy Smith or Hon. Jaala Pulford, CCF Board Director is available to media on request.
  • Taylah, a childhood cancer Survivor who fought cancer twice, will embark on a chopper flight around Melbourne with her family to see the city lit in a show of support on Tuesday evening.
  • Images and video footage of Taylah’s flight can be supplied to media.
  • Taylah was the impact speaker from 2023 The Million Dollar Lunch, watch her speech: Taylah's speech at MDL 2023 and Taylah's impact piece 
  • Taylah has been working to raise awareness of the brutal effects of the existing and ancient childhood cancer treatments, having experienced them firsthand.
  • Additional assets, photos, and shareable content are available here.

A quote attributed to Taylah:

“One chemotherapy drug required a week long hospital stay, it’s so toxic that you can’t leave hospital because it needs to be flushed out of your body before it starts damaging your insides, it’s horrendous.”

Full list of landmarks as part of the Children's Cancer Foundation ‘Light Up September’ initiative:

  • Melbourne Town Hall 
  • Royal Exhibition Building
  • Old Treasury Building
  • Bolte Bridge
  • Rod Laver Arena
  • AAMI Park
  • John Cain Arena
  • MCEC
  • Fed Square
  • ACMI
  • 101 Collins Street
  • Crown Towers
  • NGV

- ends- 

Contact details:

Britt Prince, Princepr. 

0421 990 863 |


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