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Government NSW


Engagement, Operations and Governance 2 mins read

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The Illawarra Hawks have joined the Sydney Kings and Sydney Flames as partners in the NSW Government's Reclaim the Game program, offering fans a new chapter to enjoy the National Basketball League (NBL) and Women’s National Basketball League (WNBL) without being bombarded by betting ads.


Liquor & Gaming NSW Policy and Programs A/Executive Director Natalie Wright said the Reclaim the Game partnerships allowed fans to watch the game and barrack for their favourite clubs, with less distraction from sports betting advertising.


“We are pleased to see the collective commitment to Reclaim the Game, which challenges the normalisation of sports betting and advertising in sport,” Ms Wright said.


"For all NSW-based NBL teams to take this stand sends a powerful message, especially to younger fans."


"You can watch and enjoy basketball for the action, rather than the odds."


Under this initiative, the Illawarra Hawks, Sydney Kings and Sydney Flames have all pledged to decline sports betting sponsorships and help reduce the amount of betting advertising in the NBL and WNBL for the next two seasons.


As well as the clubs, the fans are also on board with a Reclaim the Game survey revealing that 86% of Kings supporters and 93% of Flames fans believe excessive gambling advertising is concerning.


Illawarra Hawks General Manager Commercial Sam Attrill said the Reclaim the Game partnership will play a meaningful role in educating the community about sports betting and gambling risks. 


We look forward to welcoming our members, fans, and partners to WIN Entertainment Centre this season to enjoy the excitement of Hawks basketball with family and friends without the distraction of betting.” Mr Attrill said.


Sydney Kings and Sydney Flames Chairman Paul Smith said the clubs are doing their part to promote responsible behaviour towards gambling.


“It is our fundamental duty to support the well-being of players, community and sports integrity.” Mr Smith said.


The NSW Government’s Reclaim the Game program has been a huge success boasting 10 partners across 16 teams in five sporting codes including AFL, NRL, A-League and cricket.


The initiative has reached millions through more than 200 home games, both on TV and in stadiums.


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