Swarovski is delighted to celebrate the 100th anniversary of The Walt Disney Company with its enchanting new Disney100 x Swarovski collection of jewellery and home décor products.
Featuring three of Disney’s most iconic characters - Mickey Mouse, Donald Duck and Minnie Mouse – the joyful pieces are created with a meticulous attention to detail and Swarovski’s signature savoir-faire. Shimmering with wonder and magic, the collection is Swarovski’s special tribute to Disney 100 Years of Wonder, a year-long celebration of the company’s unrivalled legacy of storytelling.
Disney and Swarovski enjoy a rich and longstanding collaboration that dates back almost twenty years. Along with a shared ability to evoke joy and wonder, both brands forge a deep connection with audiences with impeccable products and transformative magic-filled experiences.
THE COLLECTION
The Disney100 x Swarovski jewellery collection captures the sweet, fun-loving spirit of Mickey Mouse, Minnie Mouse and Donald Duck as motif pendants, chains, and earrings – all embellished with precision-cut pavé crystals and oversized faceted crystals. Crafted to spark joy, their brilliant shine is enhanced with rhodium-tone plating that gives the pieces an enchanting glow.
The three beloved characters are captured with Swarovski artistry in enchanting poses for the Disney100 x Swarovski home décor collection. Crafted from Aurora Borealis crystal, Mickey Mouse, Donald Duck and Minnie Mouse radiate with a magical shimmer, illuminated by the incredible reflective properties of Swarovski’s unique crystal named after the Northern Lights.
And to mark the Holiday Season with Disney100, Swarovski is releasing an advent calendar filled with treasures including colourful ornaments, necklaces, and a playful set of stickers. Fans of every age will discover enchanting surprises behind its 25 doors, each inspired by some of the most recognisable Disney characters and an array of seasonal symbols.
To complete the festivities, Swarovski has created a stunning Limited Edition piece featuring six of Disney’s most beloved characters - Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto. Crafted with approximately 41,200 handset crystals, the Myriad shows the characters coming together to celebrate the holiday season in a captivating tribute to 100 years of unparalleled storytelling.
The Disney100 x Swarovski home décor collection is available at Swarovski.com and in selected stores beginning July 24th, 2023.
The Disney100 x Swarovski jewellery collection will be available at Swarovski.com and in selected stores beginning October 9th, 2023.
For more information, please contact:
Head of Marketing
Goncalo Pinto Da Costa
goncalo.pintodacosta@swarovski.com
PR Executive
Tegan Whitfield
Please see assets here.
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 2,300 stores and 6,600 points of sale in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
