Swarovski has partnered with eyewear industry leader EssilorLuxottica to unveil a full new collection of premium sunglasses and opticals.
Inspired by some of Swarovski’s most iconic jewellery families and designed under the creative direction of Giovanna Engelbert, the new collection has been crafted with the brand’s signature savoir-faire and mastery of light, cut and colour. From statement shapes and brilliantly faceted crystals to sleek metals and signature touches, each piece captures the bold and joyful elegance of Swarovski.
The eyewear range launches with a stunning visual campaign, shot by the critically acclaimed fashion photographer Steven Meisel, which features a striking pair of green sunglasses inspired by the Lucent jewellery family, styled with matching green Millenia jewellery. It’s a vibrant introduction to the collection’s head-turning shapes embellished with bold coloured crystals.
"We are delighted to offer customers around the globe a new, reimagined eyewear assortment that celebrates self-expression and brings pure joy to the art of accessorising," said Giovanna Engelbert, Swarovski's Global Creative Director. "Applying creative vision and fresh details to EssilorLuxottica's expertise in quality craftsmanship is a dream partnership that allows customers to elevate any wardrobe look with chic eyewear that harmoniously pairs with Swarovski's timeless jewellery pieces. We look forward to introducing the Fall collection and continuing to inspire customers' style preferences for seasons to come."
Lucent Inspired
In this glowing collection, Swarovski’s mastery of colour is dramatically brought to life. Each piece is crafted with an innovative hinge design, where multi-faceted, full-cut crystals exclusive to Swarovski bend apart at the temples. Playful and luminous, these styles are enriched with Swarovski’s iconic brand colours and are available in a variety of popular shapes.
Mesmera Inspired
This selection highlights Swarovski’s unmatched variety of innovative cuts, clusters, and statement extravagance. The light-catching crystals add a dose of wonder, transforming the metal and acetate models into something that is unquestionably chic and hypnotic.
Dextera Inspired
Celebrating the splendor of crystals by integrating them directly into the frames, this selection takes its influence from Swarovski’s iconic Dextera jewellery. Thanks to the scattered placement of crystals, an impactful sense of movement is conveyed, allowing modern style to merge with classic and organic shapes. Note how each stone sits within its own metallic setting, creating a genuine look of luxury and gilded savoir-faire.
Pavé Styles
The pavé technique is a quintessential feature across Swarovski’s jewellery families. That dazzling theme has now been transferred into an eyewear range that is both evocative and playful. These intricate designs exude modern glamour, with daring shapes and futuristic flair that will certainly embolden any look.
Orbita Inspired
In an exploration of colour, Swarovski presents these unexpected eyewear designs that mix crystallised brilliance and beautiful palettes. Small crystals appear on all models, artfully arranged around the outer rims with colours that match the frames.
Swarovski’s new eyewear collection will be available on Swarovski.com for ANZ from September.
See assets linked here.
For more information, please contact:
Head of Marketing
Goncalo Pinto Da Costa
goncalo.pintodacosta@swarovski.com
PR Executive
Tegan Whitfield
You can also visit our online Press Room for more information and resources: News – Swarovski
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 2,300 stores and 6,600 points of sale in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
