Skip to content
Marketing Advertising, Media

Australian first: Medianet launches AI feature to track press release uptake

Medianet 2 mins read
  • Media:
  • Medianet’s Pickup Tracker is the first and only of its kind in Australia

  • The new feature allows PR professionals to access their media coverage across 2000 online media sources

  • Unlike other tools in the market, there is no setup required and it’s available to any Medianet user at no additional cost.

PR professionals will now be able to access their press releases’ media pickups without the need to set up a media monitoring tool.

The AI-based tracker was released today to all Medianet platform users and is the first and only of its kind in Australia. 

By matching the content of the release against two thousand online media sources across Australia and New Zealand, the Pickup Tracker will provide continuous updates on earned media coverage to users 12 hours after sending their press release. 

To access the revolutionary tool, the only requirement is to distribute press releases via Medianet. Unlike other tools where the user has to set up an alert, keywords or boolean searches, there is no setup required to see media pickups with the new feature.

Medianet Managing Director Amrita Sidhu described it as a far more accurate and “game changing” alternative to the manual, time consuming and costly tools currently being used to gauge PR success. 

“PR professionals were always given very few options to prove the outcomes of their work. They would either have to use inefficient tools and set up manual alerts, or have to pay a significant amount of money just to see their pickups. Now there is a cost-effective way that solves a big problem for anyone who sends press releases,” Sidhu said.

“Medianet always provided reporting on pitch opens and clicks. This takes visibility and transparency for users to a new level, whether that be for the purpose of reporting to clients or  colleagues, or analysing results to improve future campaigns.” 

As the #1 Media Intelligence provider in Australia, Medianet subscribers already have access to a comprehensive database of over 36,000 media contacts and outlets and detailed reporting on direct engagement rates for press releases distributed to journalists via the platform. The new feature will be available to all Medianet subscribers for use on their next press release distribution.

Access the Pickup Tracker along with Medianet’s other PR services here: www.medianet.com.au/products


About us:

Medianet, a division of Mediality, is a media intelligence business servicing both the media and public relations industries. Medianet’s integrated PR platform includes a comprehensive database of Australian and New Zealand media contacts and market-leading tech for press release distribution.


Contact details:

Media contact:

Amrita Sidhu, Medianet Managing Director

M: +61 481 177 686
E: asidhu@medianet.com.au

 

 

Mercedes Carrin
Medianet Head of Marketing
M: +61 430 729 397
E: mcarrin@medianet.com.au

Media

Images
Medianet Pickup TrackerMedianet Pickup Tracker

Medianet Pickup tracker.png

Medianet Pickup Tracker
Download media

More from this category

  • Media
  • 03/04/2025
  • 19:11
Andan Foundation

Free Global Cities: A New Vision for Turning the Migration Crisis into an Opportunity

A groundbreaking new book published today presents a transformative solution to the global migration crisis: self-governed urban prosperity hubs where migrants and refugees can rebuild their lives and contribute to societyZURICH, April 03, 2025 (GLOBE NEWSWIRE) -- As conventional approaches fail, Free Global Cities: The Future Leaders in Migration and Public Governance proposes a bold alternative — autonomous cities designed to foster economic opportunity, education, and innovation. Edited by Dr. Christian H. Kälin, Chairman of the Swiss non-profit humanitarian organisation Andan Foundation, the book brings together a wide range of distinguished global thought leaders to explore how self-sustaining autonomous cities…

  • Marketing Advertising, Media
  • 02/04/2025
  • 13:11
April 2025 - Sydney Australia

MAXMEDIALAB Named Agency of Record for Haus Labs by Lady Gaga in Australia, New Zealand and Asia Pacific

Leading luxury agency, MAXMEDIALAB has been appointed as the agency of record for Haus Labs by Lady Gaga in the Australia, New Zealand and wider Asia Pacific market. Haus Labs is the innovative beauty brand known for its supercharged, high-performance, clean, and artistry-driven makeup products, founded by global superstar, Lady Gaga. MAXMEDIALAB will oversee the communications, event production and paid talent strategy for Haus Labs in the Australia, New Zealand and Asia Pacific markets. This appointment will see the agency support the Haus Labs’ global teams with the implementation of an integrated communications strategy designed to deepen brand resonance, drive…

  • Media, Political
  • 02/04/2025
  • 12:39
Local & Independent News Association

Local and independent news publishers gather in Melbourne amid turbulent times for industry

Local and independent news publishers from across Australia are gathering in Melbourne this week for the third annual LINA Summit. The three-day event brings together over 150 delegates from across the country, representing news-making organisations and industry leaders and stakeholders. It comes amid turbulent times for the news industry. While the government's answer to Meta's withdrawal from the News Media Bargaining Code was announced in December, consultation on the News Bargaining Incentive recently stalled reportedly due to fears of Trump retaliation tariffs. The upcoming federal election adds further funding uncertainty to the industry already in crisis, as the wait continues…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.