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Beekeep like Beckham

Flow Hive 2 mins read

Byron Bay company Flow Hive braces for an influx of soccer fans as their invention is showcased in David Beckham’s new Netflix documentary


The world is abuzz with the release of David Beckham’s new documentary, showcasing him harvesting honey using an Aussie beekeeping invention. David's new favourite hobby has caused an online stir about proposed names for his honey brand, and has also resulted in passionate soccer fans contacting Flow to ask for more information. 


Byron Bay company Flow Hive is no stranger to the spotlight, after bursting onto the beekeeping scene in 2015 with a groundbreaking invention which resulted in one of the most successful crowdfunding campaigns of all time. Since their launch, they’ve continued to inspire new beekeepers from all walks of life – including celebrities.


It seems the hardest part of beekeeping for the Beckhams is deciding on a name for their honey venture –  the interviewer wasn’t too sure about David’s wife Victoria wanting to call it “DB’s Sticky Stuff”, but it's a brand name that would certainly create a buzz!


Flow Hive co-inventor Cedar Anderson commented, “There are so many fans contacting us this morning regarding the Flow Hives in the Beckham documentary. Whether you’re a soccer fan or not, one thing is certain – having bees front and center in the public eye is great news for pollinators and can help to raise awareness of how important they are.”


With many bee species in steady decline, and the introduction of the varroa mite (a destructive bee parasite) to Australian shores, there’s never been a more important time to support pollinators including the honeybee, which pollinates 30 percent of the world’s crops and 90 percent of the world’s plants. 


“From adding pollinator-friendly plants to your garden to avoiding or reducing pesticide use, there are a number of ways individuals and communities can help pollinators. And for anyone who’d like to follow in Becks’ golden-booted footsteps, our invention has made beekeeping much easier for backyard hobbyists.” said Anderson. 




Stuart and Cedar Anderson are a father-son duo from Australia who invented the Flow Hive to make honey harvesting easier and gentler on the bees. 


The Flow Hive allows honey to flow out of the hive straight into a jar without crushing or disrupting the bees inside. It can fit into a small backyard or on a rooftop or balcony. Australia’s Flow Hive was launched in 2015 with a record-breaking crowdfunding campaign. Since then, Flow Hive has reached over 100,000 beekeepers across 130 countries. A unique invention, the Flow Hive makes honey extraction easier for the beekeeper and gentler on the bees by allowing the honey to flow directly out of the hive and into a jar while the bees remain undisturbed. 


For more information about Flow Hive, email, call +61 288 800 774 (US +1 (646) 8768 880) or visit

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Byron Bay company Flow Hive braces for an influx of soccer fans as their invention is showcased in David Beckham’s new Netflix documentary

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