4/10/2023
What do media personality and Real Housewives of Sydney star Sally Obermeder, singer-actress Samantha Jade, and journalist and presenter Shelly Horton have in common? They are all thrilled to be involved in the inaugural SWIISH WALK4BCNA, which aims to raise funds and increase awareness around the important work of Breast Cancer Network Australia (BCNA).
Obermeder and sister Maha Corbett, co-founders of the renowned global wellness brand SWIISH, announced the event in June. “As a breast cancer survivor myself, we are so proud to create this SWIISH event in support of BCNA,” Obermeder says. “The SWIISH WALK4BCNA is an opportunity for us to come together as a community and show unwavering support for those affected by breast cancer.”
Obermeder – who has just been announced as one of the Real Housewives of Sydney – has dedicated herself to promoting health and wellness since having overcome over her own experience with breast cancer, and she is now on a mission to make a meaningful difference in the lives of other people affected by this disease.
It’s also an issue close to home for Jade. After losing her mum, Jacqui Gibbs, to cancer in 2014, Jade has been a passionate advocate for cancer causes and will be performing on stage at SWIISH WALK4BCNA.
“Cancer is something that has affected me and my family personally,” Jade says. “Backing organisations who work to improve the support, care, and treatment of those with cancer is really important to me.”
On Sunday October 15 at Metcalfe Park in Sydney, the line up promises a day full of action and fun, with MC Shelly Horton running the day, and food vendors and Aussie BBQ by Bakers Delight, health and fitness retailers, SWIISH and BCNA merchandise, children’s activities, yoga, massage, and other wellness activations including a chill out zone by Red Energy. BCNA’s signature Mini-Field of Women offers a space for participants to pay tribute to those affected by breast cancer.
The SWIISH WALK4BCNA invites participants of all ages and fitness levels to join in this family-friendly event. Whether walking, running, or simply standing in solidarity, every step taken is a symbol of support for those who have faced breast cancer. The event will feature a picturesque route through Metcalfe Park with a 4km or 8km option, offering breathtaking views of Sydney's skyline.
The event aims to raise awareness around the importance of early detection and the challenges faced by those affected by breast cancer and their families. With a staggering average of 57 Australians diagnosed with breast cancer every day, the event's significance cannot be understated. In 2023, an estimated 20,458 women and 217 men will be diagnosed with breast cancer.
The SWIISH WALK4BCNA has set an ambitious goal of raising $150,000 to support BCNA's vital work in advocacy and ensuring the very best access to care, treatment, information, and support for Australians affected by breast cancer. Participants can register their teams for the event at the SWIISH Walk 4 BCNA website here.
The SWIISH WALK4BCNA is not only a celebration of strength and resilience but also a call for volunteers to join the cause. Volunteering at BCNA events offers a fun and flexible way to contribute to supporting individuals impacted by breast cancer. Anyone interested can sign up as an Events Volunteer to learn more.
About SWIISH: In 2011, Sally Obermeder was diagnosed with Stage 3 breast cancer, and during that challenging time BCNA provided her with invaluable support. This experience led to the creation of SWIISH, a global wellness brand dedicated to helping everyone embrace their healthiest, strongest selves. “Together, with your participation, we can support BCNA's mission to ensure that all Australians affected by breast cancer have access to the best care, treatment, and support. Join us at the SWIISH WALK4BCNA” - Sally Obermeder and Maha Corbett, SWIISH Co-founders.
About Samantha: Samantha Jade has been a household name in Australia for over 10 years thanks to a string of hits including ‘What You’ve Done To Me’, ‘Soldier’, ‘Up!’, ‘Sweet Talk’ and ‘Firestarter’. The ARIA Award winner has gone on to amass a collective 81 million streams, and released a single with Pitbull ('Shake That'). The multi-talented Samantha has become a regular fixture on Australian television, starring as Kylie Minogue in the TV Miniseries The INXS Story, as well as an ongoing guest-starring role in Home and Away, and a contestant on Celebrity Apprentice Australia. Jade has also launched three cosmetic collections with Models Prefer through Priceline and her own Bras N Things Collection. Following the released Love.Sick Vol 1. EP last year, she has just finished recording Love.Sick Vol 2. In LA.
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About us:
Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation. BCNA provides information and support to those diagnosed and their supporters, opportunities to connect with others going through a similar situation and work to influence a stronger healthcare system to ensure all Australians affected by breast cancer receive the very best care, treatment and support.
Contact details:
Rachael Stewart
Media and Communications Manager
0419 878 005