Leading Australian fashion label Ena Pelly is thrilled to announce the highly anticipated launch of EP Athleisure – a new era of streetwear – spearheaded by Renee Enright.
EP Athleisure, a fresh take on everyday lifestyle apparel, is a natural extension of the Ena Pelly brand featuring quarterly, on-trend collections. Designed in Melbourne, the sub-label was sparked by consumer demand for relaxed, everyday sports-inspired fashion, in the much-loved Ena Pelly signature style. The offering follows three sell-out collaborations with Renee Enright, the newly appointed EP Athleisure Creative Director.
Featuring a range of low-performance, street and lifestyle sets and separates, Enright says the debut capsule collection, launching Thursday 26 October, sets the tone for the new venture; introducing the brand aesthetic for what will become a distinctive trademark style.
“That was important to me, to ensure that we’re showcasing who we are and what the customer can expect from us going forward. EP Athleisure will hero pieces that can be thrown together at a moment’s notice, and that seamlessly tie in together to give the wearer an effortless yet considered approach to style. Those are the pieces that I find myself reaching for time and time again and I know that same sentiment resonates with other like-minded, style conscious people,” said Enright.
Signature Ena Pelly details are embedded throughout the EP Athleisure Collection 01 including tactile patches, contrast stitching and iconic graphic prints. Standout pieces include the Athleisure Windbreaker and Sports Pant; a vintage inspired, lightweight spray set complete with retro panelling. Other call outs include premium ribbed crop, bike short and legging sets in three colourways.
True to the iconic Ena Pelly design identity, the collection is underpinned by graphics applied across their renowned tees and sweaters. As a special sentimental touch, Renee has also taken inspiration from the Di Sweater created for the very first EPxRE collaboration back in 2020, and subtly interspersed those initial design elements throughout the collection as a nod to the foundations of EP Athleisure.
Ena Pelly’s primary design principles of creating effortless, wearable pieces with a strong streetwear influence have been ingrained into the EP Athleisure brand.
EP Athleisure Collection 01 will be available to shop via enapelly.com.au from 27 October 2023.
Link to campaign imagery here.
About Ena Pelly:
Ena Pelly started as a family-owned Australian fashion label and remains so today. As Founders Danielle Pelly and Tim Wilkins embark on an exciting journey of worldwide growth, they maintain a strong appreciation for their beginnings and a commitment to the brand’s fundamental values.
Ena Pelly is a contemporary fashion brand with a unique DNA that fuses understated ease with a modern, tightly edited approach to style. From the brand’s first stall in Melbourne Market to the global attention the distinctive brand now attracts, the brand has always been centered on providing modern women with the cornerstones of a minimalist and effortless wardrobe.
Ena Pelly works to create a positive influence on its people and the planet it shares. They hold steadfast to their sustainability goals through their ‘Ena Pelly for Good’ strategy, and embrace exceptional quality, crafting pieces to wear now and love forever.
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