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Hallmarc pushes Beyond the expectations of build-to-rent

Hallmarc 3 mins read
All apartments have been beautifully appointed with everything you need from cutlery in your drawers to art on your walls, and a carefully curated collection of furniture from GlobeWest. Photography: Lyons Photography


Carnegie will be home to Beyond, Hallmarc’s first boutique build-to-rent project, set to launch 16th October 2023. This luxurious apartment complex, home to only 50 dwellings, is Melbourne’s first fully furnished, serviced rental product.


With its mix of studio and, 1- and 2-bedroom apartments, all with larger than average floorplans ranging from 58m2 to 120m2, Beyond offers expansive, beautifully appointed and highly functional residences.


Build-to-rent is beginning to impact the Australian market, having established itself as a successful investment model globally. Hallmarc has evolved the build-to-rent model, and Beyond’s boutique size and full-service offering will make it stand out from competitors in the market.


`Hallmarc’s entry into the build-to-rent space with Beyond has been organic. We see the offering as an amalgamation of our services – a mix of our serviced apartments and asset management divisions. We have years of experience in creating communities and adding value to them with services, and we see Beyond as an extension of this.’ – Alyssia Storey – Director of Marketing & Services


Hallmarc partnered with GlobeWest to furnish Beyond Apartments. The two companies have worked together for the past decade, forging a strong working relationship built on shared values and aesthetics. This partnership will result in fully furnished spaces characterised by sophisticated design elements.


`We knew from the start that one of the differences between Beyond and large scale build-to-rents was that we would only offer fully furnished apartments. The boutique size of the development allows it to be carefully curated and the partnership with GlobeWest ensures the furniture reflects the quality Hallmarc is known for.’ Alyssia Storey, Director of Marketing & Services


With two colour options, warm timbers, luxurious fabrics and leathers, and traditional European styling, the apartments will appeal to people seeking stylish homes with quality features.


Beyond offers an extensive array of amenities such as a gym, a co-working space and a lounge that connects to barbeques and expansive landscaped outdoor areas. Cleaning, linen packages, car and bike hire, and other services can be organised through Beyond’s residents portal or dedicated community manager. In addition, a large communal activity area and private dining spaces will be available for bookings or Beyond community gatherings.


‘Beyond is about choice, community and creating a desirable product for those wanting an alternative to traditional housing. The appeal for residents is the stability of a purpose-built product, dedicated staff, the convenience of services and the flexibility to stay for as little or as long as you want.’ Alyssia Storey, Director of Marketing & Services


Carnegie is one of Melbourne’s most liveable suburbs, as confirmed in PriceWaterhouseCoopers’ inaugural City Pulse report. Beyond is a short walk to well-regarded eateries and an eclectic retail offering. The apartments are also located just 100m from the train station and close to Chadstone Shopping Centre and Monash University. Strong interest in the project has seen Hallmarc already begin work on its next Beyond project, with future ventures anticipated.




GlobeWest Partnership alternative quote:

‘The furniture needed to reflect the quality and design sensibility of our apartments. We have been lucky to work so collaboratively with GlobeWest in creating spaces with a mix of their current collection and custom pieces, colours and fabrics unique to Beyond.’ – Alyssia Storey – Director of Marketing & Services




Key Facts:

Beyond Apartments
Opening 16th October
32 Kokaribb Rd, Carnegie Victoria 3163.

Design and construction by Hallmarc
Owned and operated by Hallmarc
Studio, 1 & 2 bedroom apartments - 58m2 to 120m2 plus balconies

Fully furnished apartments for rent only starting from $450 a week.

All electric building

About us:


About Hallmarc: Hallmarc strives to create spaces and communities that enhance people’s lives. Uniquely, all functions of the property development process are performed in-house encompassing architecture, interior design, construction, project management, sales, leasing, marketing, operations, and asset management. This ensures the highest standards are maintained at every stage. More info:

Contact details:

For further information please contact Alyssia Storey at


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