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Mentwell is set to Revolutionise the Gifting Industry with Empathetic Gifting

from Milk Bottle Projects 3 mins read


Having just launched in mid-August, Mentwell is a pivotal health and wellness gift card system and directory that will help millions of people get access to health and wellness services with privacy and security.

Mentwell allows buyers to purchase a mental health and wellness gift card for family, friends or employees, so that the recipient can use the funds on any health or wellness provider accepting card payments, Australia-wide. The cards can be gifted anonymously, or buyers can add a suggested greeting to accompany their digital gift card.

The platform aims to solve a few major issues currently prevalent in the mental health and wellness industries: 

  • The increasing cost of services such as psychology 

  • Buyers unsure on how to pragmatically help someone when they’re going through a hard time

  • Many people are unsure of how to seek help, or may not know they need help.

The Australian government reduced the Better Access program from twenty subsidised psychology sessions to ten in December of last year. However since then, millions of Australians have had to cancel their health insurance and more and more people are unable to afford health related services. On top of this, there are long wait times for psychologists throughout Australia, and even then, psychologists are burnt out and tired. Founder and CEO of Mentwell, Nikki Williams suggests “the mental health of Australians is getting worse and no one seems to have a solution, including our own government, so it’s about time we looked after each other, and Mentwell is a simple way to do so.”

The platform launched just in time for Christmas and for end of year employee gifting. Given that Australians now, more than ever, are watching how they spend due to interest rates and cost of goods rising, “we need to be more conscious about how we spend during key gifting times.” The Mentwell team stresses that “we need to shift our focus this gifting season from what you think people might WANT to how to help them gain access to what they NEED.”

“People don’t even have their basic mental health and wellness needs catered for at the moment, so why are we giving our loved ones Bunnings vouchers and JB Hi Fi vouchers?” continued Williams while explaining their Mentwell product development roll out.

Mentwell is constantly working on developing new products and search capability similar to that of Better Help in the USA but instead of showing just therapists, Mentwell shows all service providers  in the health and wellness space. Mentwell is usable on medical based assistance such as GPs, dentists and physios, Allied Health practitioners such as psychologists, psychiatrists and counsellors, energy based services such as reiki and kinesiology and maintenance services such as yoga, pilates, massage and digital meditation apps. On top of this, the Mentwell team will be continuing to build their database, so that it provides users with key information about practitioners such as the number of years they’ve been practising, whether they’re accessibility and LGBTQAI+ friendly and most importantly, their specialities, certifications and qualifications. 

“Trauma and healing is even more of a taboo topic than mental health on its own but they’re highly interrelated. We hope that people giving and receiving Mentwell cards will open up the possibility of having difficult conversations with one another, which will in turn help to create better relationships and communication amongst us.” 

The company has plans to launch in New Zealand, USA and UK in the next three years and will be looking at further rounds of funding in 2024. “We encourage everyone to gift more consciously this Christmas and to show real care to the people you love through Mentwell gift cards.”

To purchase a Mentwell gift card for someone close to you, head to today and follow the “Buy Gift Card” prompts.

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Now seeking editorial and interview opportunities. 

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Nikki Williams //



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