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Swarovski 3 mins read

Swarovski today unveils its holiday campaign for 2023, lensed by Steven Meisel, conceived by Creative Director Giovanna Engelbert, and brought to life by makeup artist Dame Pat McGrath.

Entitled Celebrate Wonder, the campaign is a journey into the infinite creative promise of Swarovski crystal, brought to life in a series of unique portraits by Meisel.

Five distinct personalities celebrate the wonder of the festive season, each inspired by Swarovski’s iconic jewellery collections: Blue Gema, whose blue and clear crystals shine with a dreamy light; Mesmera Stardust, who shines in hypnotic designs made for after dark; tough and edgy Matrix Supernova, who glows with the magnetic beauty of clear crystals; Punk Luna, who lights up the night, channeling a mystical energy with moon-inspired motifs; and Hyperbola Nebula, whose green crystals vibrate energy through their interwoven strands.

In this new chapter in the evolving Crystal Metamorphosis story, the characters are ignited by the magic of the festive season, transforming into shimmering jewellery pieces that exemplify Swarovski’s joyful extravagance, savoir-faire and mastery of light.

Swarovski's Creative Director Giovanna Engelbert commented: “Our holiday campaign is a celebration of the infinite possibility of self-expression and creativity in the way that only Swarovski can bring. My vision centered around the idea of women, all with distinct looks and personalities, transforming into the jewellery pieces they are wearing. Together with Steven Meisel and Pat McGrath, we have created magic in a series of images that capture the festive glamour and wonder of the holiday season.”

Giovanna Engelbert once again collaborated with the dream team of Meisel, creator of some of the most iconic images in fashion, and McGrath, renowned for make-up techniques that push the boundaries of self-expression, to highlight the transformative power of Swarovski crystals. They were joined by hairstylist Guido Palau and milliner Stephen Jones, who created the extraordinary crystal headpiece worn by Hyperbola.

The Celebrate Wonder campaign stands for empowerment, self-expression, experimentation, and a bold return to unrestrained glamour - perfect to inspire a magical holiday season of shining gifts.

The full Swarovski collection is now available in-store and online at


For more information, please contact:

Head of Marketing

Goncalo Pinto Da Costa


PR Executive

Tegan Whitfield




Celebrate Wonder campaign characters are Blue Gema, Mesmera Stardust, Matrix Supernova, Punk Luna, and Hyperbola Nebula:


Blue Gema’s captivating blue and clear crystals shine with a fierce light.

Mesmera Stardust is radiant in hypnotic designs made for after dark that are inspired by crystal formations, and the faceted surfaces of geodes.

Matrix Supernova reveals the intensely magnetic beauty of crystals.

Channeling a mystical energy with moon-inspired motifs, Punk Luna lights up the night, both in appearance and attitude.

Adorned with a Stephen Jones crystal headpiece inspired by the collection, Hyperbola Nebula features green and clear crystals that vibrate with energy interwoven strands.


Please see imagery here.





Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.



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