New Zealand / 26 October 2023 - In an unprecedented collaboration, Tres Cool, Book.io, Polygon Labs, and Mango Publishing announce the launch of ‘Climate Optimism’, the world's rst carbon-removing book by activist and author Zahra Biabani. Available as a digital book from 25 October on Book.io, ‘Climate Optimism’ not only inspires readers to take action against climate change but permanently removes carbon from the atmosphere with each purchase, making the very act of buying the book, climate action.
Book.io oers a new kind of digital book that can be truly owned and resold, just like a physical copy. This approach gives the reader freedom to do more with their digital book and being digital, it has a lighter carbon footprint. Tres Cool then levels up the sustainability impact, by incorporating its unique carbon-removal functionality into each digital book. Enabling the book itself to be hardcoded to perpetually remove carbon. This is achieved through an automated purchase of carbon removal credits, triggered upon the book's initial purchase and any subsequent resales.
The carbon credits are then retired, tokenised and made available to the end consumer in the form of ‘Cool Factor’ which Tres Cool describes as the "je ne sais quoi” of climate action. Cool Factor acts to close the loop on awareness of individual impact by providing proof, down to the gram of what has taken place and to help make removing carbon a status symbol and climate action feel-good ritual, rather than a chore.
The environmental toll of the publishing industry is hard to ignore. Worldwide, the production of books alone contributes to over 40 million metric tons of CO2 emissions annually. With an urgent need and growing consumer demand for sustainability, current solutions fall short. A staggering 60% of consumers are skeptical of sustainability claims, and for many, concern for the planet takes a backseat to lifestyle choices. This collaboration oers a new way forward, demonstrating how new technology can oer products that are not only sustainable but also don't require behavior changes or allow for questioning the validity of environmental benets.
Leanne Bats, co-founder of Tres Cool, shared her excitement; “Together we’ve created a book with impact that ows beyond the last page into real-world action - ditching 'doom-n-gloom' and replacing it with 'read-and-remove’. By programming carbon removal directly into the reading experience, we're showing the potential to transform entire industries - like publishing - into a planet-positive force for change.”
“This is a massive step in the right direction,” said Joshua Stone, CEO of Book.io. “We believe that people should actually own their digital books, and this partnership is pioneering a future where not only can we own our own digital goods, but we can consume knowledge and have a positive impact on the environment.”
Stefan Renton, the Sustainability Lead for Polygon Labs, added “Books have always had the power to change our future and our world, but with the addition of blockchain we can prove their impact by bringing traceability, transparency and immutability to any publisher that wishes to say that their book is making a dierence. We can now say, ‘buy this book, it ghts pollution’ and back it up with veriable on-chain data for anyone with internet access to see.”
Zahra Biabani, the author of ‘Climate Optimism’, said this about the project, “At its core, climate optimism is a mindset to propel and sustain people in their activism journey. My hope for this book is that readers come out with systemic solutions they can engage in to conquer this systemic crisis.”
About Tres Cool Inc:
Tres Cool is a consumer climate innovation company leveraging cutting-edge web3 technology to seamlessly integrate permanent carbon removal into lifestyle and pop culture. Our mission? Ditch 'doom-n-gloom' and vague promises to make climate action not something we must do because it’s an urgent necessity, but because it’s irresistible; radically transparent, accessible, and undeniably cool.X.com Linkedin
Book.io has revolutionized the digital publishing world for creators and owners, selling decentralized encrypted assets on Cardano, Ethereum, Algorand, and Polygon blockchains. Their proprietary technology allows users to own, read, resell, and share these digital assets. Headquartered in McKinney, TX, Book.io was founded in 2022.X.com Linkedin
About Polygon Labs:
Polygon Labs develops Ethereum scaling solutions for Polygon protocols. Polygon Labs engages with other ecosystem developers to help make available scalable, aordable, secure and sustainable blockchain infrastructure for Web3. Polygon Labs has initially developed a growing suite of protocols for developers to gain easy access to major scaling solutions, including Layer 2s (zero-knowledge rollups), sidechains, app-specic chains and data availability protocols. Scaling solutions that Polygon Labs initially developed have seen widespread adoption with tens of thousands of decentralized apps, unique addresses exceeding 350 million, 1.6 million smart contracts created and 3 billion total transactions processed since inception. The existing Polygon network is home for some of the biggest Web3 projects, such as Aave, Uniswap, and OpenSea, and well-known enterprises, including Robinhood, Stripe and Adobe.X.com Linkedin
About Mango Publishing:
Mango Publishing is a leading independent publishing company dedicated to sharing knowledge, sparking creativity, and fostering personal growth. With a diverse catalog that spans various genres, Mango Publishing is committed to providing a platform for both established and emerging authors while enriching the lives of readers around the world.https://www.mango.bz/ X.com Linkedin
For media inquiries, please contact:
Co-Founder Tres Cool email@example.com
+64 27 547 8488