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Building Construction, Industrial Relations

UniCote® Steel: A Transformative Force in the Australian Steel Industry

UniCote 4 mins read
UniCote Steel is Shaking Up The Australian Steel Industry!

Industry New

Discover the Game-Changer Transforming the Australian Steel Industry!

Are you ready to witness a game-changer in the Australian steel industry? 

UniCote® Steel's bold rebrand and groundbreaking solutions are reshaping the landscape of Australian architecture and design, one coloured coil at a time.

Here's the scoop on UniCote® Steel's mission to shake up the Australian steel industry!

Read on for the full story.

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UniCote® Steel: Redefining Excellence in Australian Architecture

UniCote®, a pioneering name in premium coloured steel solutions, is making waves in the steel industry with a bold brand transformation and innovative market approach. This marks a significant milestone in UniCote®'s journey towards redefining Australian architecture and design.

 

A Transformative Force in the Australian Steel Industry:

UniCote® is reimagining the Australian steel industry landscape. In an arena dominated by industry giants, we draw inspiration from the David and Goliath narrative, undertaking a transformative makeover that challenges the status quo. Our commitment to innovation and quality sets us apart, offering a genuine alternative for top-tier coloured steel and metal solutions.

Expansive Colour Palette and Textured Patterns:

UniCote® boasts over 70 vibrant colours and textured patterns, including timeless classics and contemporary shades inspired by the Australian landscape. Our 'Tasman' range, with 39 additional colours inspired by the Pacific Region New Zealand landscape, and UniCote® LUX, with unique patterned and textured steel finishes, redefine the possibilities in high-end Australian architecture. These innovative options serve as substitutes for natural timbers, Corten, zinc, and exotic finishes.

A Game-Changer in Australian Steel:

UniCote® embarked on its journey over a decade ago, driven by a vision to provide architects, builders, installers, and designers with steel and metal solutions tailored for the demanding Australian environment. Recent industry developments and growing demand have reignited our ambition, leading us down a bolder path. We aren't merely rolling the dice; we're reshaping the entire game.

Our refined four-tiered steel and aluminium solution suite, including UniCote® Select, Coastal, Extreme, and LUX, breaks free from the constraints of a one-size-fits-all approach. Instead, we deliver performance-based solutions for all locations, striking patterns and colours, a responsive level of personalized service, and a genuine choice in colour steel and aluminium.

A Modern Approach with Industry Strength:

Our fresh colour palette, updated typography, and revitalized logo take cues from Australia's breathtaking landscapes. This modern and bold look reflects our commitment to leading the way in the Australian market.

UNICOTE.COM.AU - A Unified Experience:

At the heart of our rebranding effort is our brand-new website, UNICOTE.COM.AU. This sleek, user-friendly platform offers a wide range of spectacular patterns and colour palettes, simplifying the exploration of profiles, applications, and steel solutions. With sharp project photography and intuitive layouts, UNICOTE.COM.AU is set to become the go-to destination for anyone seeking top-tier steel solutions for their next project.

A New Dawn in Steel Excellence:

James Gregory, General Manager for Marketing and Innovation, shares his excitement about this rebranding journey: "What excites us most is the opportunity to continually engage with all stakeholders in the building and design sector. We aim to share our knowledge and introduce thrilling new possibilities for steel and aluminium that we believe will shape the next wave of design in this industry. While the industry has had access to a quality product for the last 50 years, we're excited about what lies ahead and possibilities for the next 50 years."

Join Us in Reshaping the Steel Landscape:

As we celebrate a decade of excellence in 2024, UniCote® Steel extends heartfelt gratitude to its partners and clients for choosing us as their trusted collaborator in innovation and design. Together, we will continue shaping the future of steel and setting new standards of excellence for generations to come.

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Explore Our Rebrand in Detail:

Brand New Website: UNICOTE.com.au

UniCote's Media Kit: Behance Link | Canva Link

About Us: UniCote

About Us: Selection Steel

Supporting Articles & Resources:

Announcing UniCote's New Market Offering

UniCote's New Brand Identity: 5 Key Questions Answered

New Logo Unveiling Video

 

PR Contact:

Nat Ward – Communications & Marketing Representative

Email: hello@unicote.com.au or n.ward@selection.com.au

 

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See how we are transforming steel in Australian architecture in our 2023 Press Kit. 
click here or keep scrolling to see more! 

 

 


Key Facts:

Key Facts & Highlights 

  1. UniCote® Steel's bold rebrand promises to revolutionize the Australian steel industry, igniting a new era of innovation.

  2. With over 70 vibrant colours, UniCote® sparks a design revolution, offering limitless possibilities for architects and builders.

  3. UniCote®'s four-tiered steel and aluminium solutions defy convention, delivering performance, personalized service, and authentic choice.

  4. UNICOTE.COM.AU, a sleek platform, simplifies steel exploration, becoming the ultimate resource for top-tier steel solutions.

  5. UniCote® celebrates a decade of excellence, reshaping the steel landscape, and setting new standards for generations.


About us:

Explore UniCote's influence on the Australian steel industry

 

About UniCote® Steel: Beyond Colour. Australia's Premium Steel of Choice.

For nearly a decade, UniCote® Steel has been the trusted choice of Australians when it comes to safeguarding their most prized possessions or bringing visionary designs to life. 

Over this journey, we have become known and loved for our superior quality, unparalleled performance, and innovative solutions.

 

While extremely popular for roofing, UniCote® goes beyond this; ever-increasing in popularity as exterior cladding, offering a contemporary aesthetic that pairs seamlessly with materials like wood and concrete.

From barn-like structures to industrial chic, UniCote® unlocks limitless architectural possibilities.

 

Australia's diverse landscapes, from sun-drenched outback to rugged coastal zones, demand versatile solutions. No matter your location, UniCote® has you covered. 

Our colour range draws inspiration from Australia's stunning landscapes, offering timeless classics and trendy hues. We also introduce unique patterned and textured finishes, reflecting our innovative spirit.

UniCote® undergoes rigorous, long-term exposure testing across the nation, ensuring enduring colour performance and durability. Rest assured, UniCote® retains its pristine appearance for years to come.

 

Unleashing Innovation and Defying Limits:

At UniCote, our dedication to excellence knows no bounds. We understand that design trends evolve, and technology continually enhances the performance of steel building materials. 

In 2019, we made a resounding statement of innovation and design prowess by introducing one of the very first patterned and textured painted steels – UniCote® LUX. This ground-breaking product caters to the emerging trends in modern home design across Australia, setting new benchmarks in aesthetics and durability.




Contact details:

PR Contact:

Nat Ward – Communications & Marketing Representative

Email: hello@unicote.com.au or n.ward@selection.com.au

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