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Banking, Finance Investment

With $7 trillion at stake, where is Gen X going to invest their wealth?

Money magazine 3 mins read

Gen X is emerging as a major money powerhouse, with an estimated wealth of $7 trillion. This affords this cohort - currently aged between 45-54 - great economic sway, with their spending habits and investment choices rippling through industries, markets and small business. How they distribute this wealth will affect their children and the future of the property market. Pick up your copy of the October issue of Money, out now.

In this month’s cover story Alexandra Cain does a deep dive into Gen X wealth. She explores how this generation’s youthful lifestyle choices played a part in delaying its wealth creation, and how it was bolstered by inheritances and an investment bias towards property. As the first members of this generation begin their final decade of work, she also looks at the best options for retirement planning and wealth distribution.

In this month’s cover story, you’ll find: 

  • How to establish a firm financial foundation in midlife
  • Ways parents can give children a leg up without hurting themselves
  • How to double your super balance
  • The best ways to approach an inheritance
  • How Testamentary trusts work
  • Where to seek the best advice

The November issue also features:

Avoiding the fraudster’s web

In 2022, people aged 65 and older made the most reports to Scamwatch, and suffered the highest loses ($120.7 million). A must-read is Susan Hely’s story on how to be on the lookout for increasingly inventive scams and schemes that target the elderly; complete with a breakdown of leading scams, from ‘tech support’ calls to ‘rebates’ and dating and romance.

Real life succession

Privately owned businesses are collectively worth $1.4 trillion yet more than eight out of 10 owners have no plans for who will take over the reins; an oversight that can have serious financial repercussions. Small business expert Anthony O’Brien explains the fundamentals of an exit plan as well as pressing legal and tax issues.

Why all the hype around artificial intelligence and pathology

Money examines the collaboration of Sonic Healthcare, one of the world’s largest pathology databanks, and its acquisition, AI developer – and their first AI product; which analyses brain scans.

Bigger, older, hotter and deeper in debt

We plunge into the latest Intergenerational Report to chart the ripple effect of population growth, an ageing population, climate change, and spending trend… and uncover how superannuation just may be the saviour of our system.

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About us:

About Money magazine

Money is Australia’s longest-running, highest-selling and most-read personal finance magazine. Founded in 1999, Money magazine provides credible, independent and easy-to-understand financial information, helping readers to earn more, save more and make the most of their investments.

Money magazine is a Rainmaker Group company.

About Rainmaker Group

The Rainmaker Group was founded in 1992 and has established a reputation as a leading financial services information company in Australia providing market intelligence, industry research, media and publishing, events and consulting services.

Rainmaker produces strategic, tactical, and analytical information about the financial services industry predominantly for superannuation funds, investment managers, financial planners and consumers.

The Rainmaker Group comprises: Rainmaker Information, Financial Standard, FS Aspire CPD, Industry Moves, FS Sustainability and Money magazine.

Rainmaker Group is owned by Institutional Shareholder Services (ISS) and is part of its ISS Market Intelligence business.

Contact details:

Julian Clarkstone

P. 02 8234 7514


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