Skip to content
Finance Investment, General News

Black Friday and Cyber Monday sales are back, and this year they come with a new warning.

RMIT University 2 mins read

A finance expert from RMIT is available to comment on the upcoming sales season, warning consumers to not let the excitement of Black Friday blind them to potential scams. 

Dr Angel Zong, Associate Professor, Finance 

Topics: sales tricks, Black Friday, Cyber Monday, scams 

“While Black Friday and Cyber Monday sales encourage spending for their perceived savings, they are also a money-making opportunity for scammers.  

“Increasing cybersecurity breaches and scams mean people need to be extremely cautious of the authenticity of marketing over email and text. 

“To avoid falling victim to a sales scam, it’s important to verify the authenticity of online deals, avoid clicking suspicious links, and always double-check the website's link.  

“Be cautious of unsolicited emails or texts claiming unbelievable discounts. Stick to reputable retailers and always check for secure payment options. 

“In addition to the newer threats, people should continue to be wary of sales tactics businesses continue to use to lure buyers into a sale that is too good to be true. 

“Pay attention to deals labelled with a huge discount, as there are normally other tricks to the advertised deal, such having to buy more to get the sale price or terms and conditions voiding return and refunds.  

“Watch out for the perceived generosity of Buy-Now-Pay-Later schemes. BNPL can add up if used on multiple purchases and may give people an extra debt hangover. Steep late payment fees are also a risk of BNPL if not paid on time. 

“Sales are all around us, all the time, and the big hype around Black Friday and Cyber Monday is designed to make consumers think they’ll never get as good a deal again and that they may miss out if they don't buy anything. 

“It’s important to assess your own financial situation, consider what you need and budget accordingly to ensure your short-term sales excitement doesn't turn into long-term financial pain.”  

Dr Angel Zhong is a finance academic who specialises in empirical asset pricing, digital finance, global financial markets, investor behaviour and the recent trends in retail investing.  

Contact details:


Interviews: Angel Zhong, 0433 810 413 or 


General media enquiries: RMIT External Affairs and Media, 0439 704 077 or

More from this category

  • Environment, General News
  • 01/12/2023
  • 17:20
NSW Environment Protection Authority

Extra Air Quality Monitoring for Lake Macquarie provides near Real Time Data

The NSW Environment Protection Authority (EPA) is installing up to 20 new air quality monitors in west Lake Macquarie to assist the community to respond to local air quality issues including dust, as a warm dry summer approaches. EPA Director Operations David Gathercole said the monitors will complement the existing air quality monitoring network operated by the government and licensees to provide a better picture of outdoor air quality. This information can help both the EPA and the community identify areas of concern and may help inform future initiatives in the area. “We know the communities in west Lake Macquarie…

  • Environment, General News
  • 01/12/2023
  • 15:33
Return and Earn

Return and Earn celebrates six years of success

NSW’s wildly popular recycling scheme, Return and Earn, is today celebrating six years of success in which it has seen 8 out of 10…

  • Contains:
  • Disability, General News
  • 01/12/2023
  • 15:20
La Trobe University

International Day of Persons with a Disability – Sunday, December 3

On Sunday December 3, the WHO marks International Day of Persons with a Disability. This year’s theme is achieving sustainable development goals for health and well-being for, with, and by persons with disabilities. In Australia, 4.4 million people identify as having a disability. A La Trobe University expert is available to discuss the health inequities that impact persons with a disability in Australia. Dr Teresa Iacono Professor of Rural & Regional Allied Health Contact: About Professor Teresa Iacono Teresa's clinical and academic interests are in severe communication impairment in people with developmental disabilities, as well as health and mental…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time your distribute with Medianet. Pay per release or save with a subscription.