MEDIA RELEASE
Thursday 9 November 2023
“There’s huge potential in the viticulture sector, and more broadly, from the collection and interpretation of data. Acting now and understanding the challenge early will help farmers capitalise on the insights and productivity gains data can provide, while keeping ahead of ever-increasing production, financial and labour force challenges.”
– 2021 Nuffield Scholar, Hans Loder.
Data-driven scholar creating a common language between data managers and farm managers
A South Australian viticulturist says farmers will one day use wearable technology to see data feeds, including AI-generated management recommendations, on their land and in real time.
Nuffield Australia has just published the research of 2021 scholar Hans Loder, from Coonawarra, South Australia, following his international study tour, generously supported by Wine Australia.
Hans’ report, titled Here come the robots, but what do we do with the data, suggests farmers will continue to access data in two-dimensions through multiple apps on their smartphones for some time yet. However, a future where they can see management recommendations in a wearable three-dimensional form is not far away.
Hans says these developments could also provide farmers with the ability to manage a “digital twin” of their vineyards from anywhere on Earth.
“These tools will provide efficiencies, cost savings, decision support tools and an ability for individuals to manage larger areas, most likely remotely, yet still with detailed or maybe even greater oversight than they do now,” Hans says.
However, he says the new tools will all rely on capturing high-quality data – which was a key focus of his research.
“Data is critical to assist smarter workflows, facilitate continual improvement, and to provide producers with decision support tools, machine learning and AI, which results in greater efficiency while improving oversight.”
Hans says effectively leveraging data could help farmers maintain, or even increase, productivity in a constrained labour market.
Throughout his studies, Hans grappled with the complexities of gathering, storing and retaining sovereignty of data.
“In my conversations with farmers and data managers across five countries, I asked the question ‘is anonymity more important than ownership’ and as one would expect, I received a range of answers!”
He says a particularly compelling example was a Californian platform, Farmers Business Network.
“In speaking with Chris Turkovich, of Turkovich Family Wines, California, I learned the platform facilitates the sharing of performance data and pricing trends. This data is collected from text message surveys that provide feedback to contributors within 24 hours.
“There is huge value in this data, thanks to the speed at which it can be produced and the insights being both anonymous and independent of commercial players and interests.
“I think approaches like this will help give farmers confidence that their data is secure and not being used for intelligence beyond the use it’s being collected for. This will be a key part of the uptake journey.”
This is just one of the many insights contained in Hans’ report. He hopes the body of work will bring clarity to wine grape businesses and help them define data and how it is generated, stored and its potential applications.
“There’s huge potential in the viticulture sector, and more broadly, from the collection and interpretation of data. Acting now and understanding the challenge early will help farmers capitalise on the insights and productivity gains while keeping ahead of ever-increasing production, financial and labour force challenges.”
(ends)
You can find a copy of Hans’ full report here.
You can find high resolution photos here.
You can watch Hans’ presentation at Nuffield Australia’s annual conference here.
About us:
Nuffield Australia has been supporting Australian agriculture for more than 70 years. Nuffield Australia awards scholarships each year to primary producers and people in closely associated industries, to foster personal development and build industry capacity. A Nuffield scholarship lets Australian producers interact with leading and innovative businesses across the globe to find ideas and forge connections that improve our food and fibre value chains, keep our industry one step ahead. To learn more about Nuffield Australia, visit www.nuffield.com.au or follow us on Facebook, LinkedIn, Instagram and Twitter.
Contact details:
Peter Somerville | peter@curriecommunications.com.au | +61 403 868 984
