Fur-tastic! RSPCA's Stylish Uniforms Steal the Spotlight on 'For the Love of Pets' TV Show!
Total Image Group’s Customised RSPCA Uniform Journey
As animal lovers, we all cherish the remarkable work done by the RSPCA to aid our furry and feathered friends in need. The heartwarming TV series "For the Love of Pets," currently airing on the 9Network, takes you on an exclusive behind-the-scenes journey into the operations of RSPCA Queensland and QVS/Pet Emergency. Among the exciting features of this show is the introduction of the brand-new, purpose-built uniforms designed by Total Image Group for the entire RSPCA organisation, catering to the diverse roles undertaken by RSPCA staff across the nation.
Total Image Group (TIG), leaders in custom-branded uniform design and supply, is immensely proud of the uniform collection crafted specifically for the RSPCA staff nationwide. The CEO of Total Image Group, Pamela Jabbour, expressed her enthusiasm about this unique project, stating, "We were honoured to be chosen to develop a range that caters to the diverse needs of every department within the RSPCA. The RSPCA is an incredible organisation, so we made sure that the new uniforms best represented RSPCA and focused on a cohesive range that did not lose the brand identity."
As part of an exhilarating branding makeover, RSPCA Australia partnered with Total Image Group to create a unified, cohesive appearance for all eight independent state and territory member societies. This range needed to accommodate the wide array of roles performed by RSPCA staff, from rangers to customer service, maintenance crews to Head Office. The challenge was to create a range that not only suited each state's requirements but also unmistakably reflected the RSPCA's mission to protect and advocate for all creatures, great and small, across the country.
Total Image Group tackled this multifaceted uniform design journey, ensuring that the overall brand identity and cohesion remained intact while addressing the specific needs of each state or territory. Drawing inspiration from RSPCA's iconic blue and green colour palette, the key item in the range is the custom-designed Polo range. Available in blue or navy, in both short and long sleeves, these polos are crafted from a Total Image Group fabric designed for Australian climates – durable, hard-wearing, and comfortable. The polos feature eye-catching twin-stripe ribbon details at the collar and side splits, along with the green dual paw print, symbolising the animals that the RSPCA tirelessly cares for.
Total Image Group also created a custom-built online store, catering to jurisdictional specificity, making it easy for staff to place orders. It allows each state to implement its own subsidies for staff, giving each member society autonomy over their employees' allocations. The online store showcases the range worn by real RSPCA staff, featuring vibrant imagery from a photoshoot coordinated at the flagship Shelter in Yagoona, further enhancing the uniform shopping experience.
Total Image Group now supplies uniforms to over 46 RSPCA locations across Australia, offering custom-designed polos, scrubs, shorts, pants, and aprons, as well as a corporate range for management and head office. This comprehensive range meets the specific uniform requirements of individual state and territory entities while preserving the overall brand identity and cohesion.
You can see the new RSPCA uniforms in action on the "For the Love of Pets" series, which highlights the dedication of the passionate individuals at RSPCA's sprawling Wacol campus. The series captures the team's unwavering commitment to the animals in their care, from life-changing surgeries by veterinarians to the tireless efforts of the re-homing team, which work to provide thousands of animals with loving homes each year.
For more information on the exciting journey of creating custom uniforms, visit www.totalimagegroup.com.au
Total Image Group
Total Image Group (TIG), an Australian-owned family enterprise, has been a pioneer in branded uniform design and supply since 2005. With offices in Sydney, Melbourne, and China, they are the ultimate uniform specialists, dressing over 350,000 workers daily for esteemed clients like Ford Australia, Bonza Airlines, and the Australian Winter Olympic Team. Their commitment to excellence is unwavering, offering tailor-made creations and ready-to-wear solutions that combine fashion-forward design with purpose-built functionality. CEO and Founder, Pamela Jabbour, is a renowned authority in the uniform industry, contributing insights to publications such as Power Retail, CEO World Magazine, Franchise Business, HRD, and more. For more information visit totalimagegroup.com.au
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