Australia, 2 November 2023 - VistaPrint, the leading print & design partner for Australians looking to get creative and embrace the personalisation this holiday season, is proud to announce the launch of their market-first t-shirt capsule collection available online from today.
VistaPrint’s Christmas Collective range has been designed to help Australians celebrate togetherness and bring to life the uniqueness of their family members and friends on custom Christmas t-shirts. The range taps into the established and growing ‘Mini-Me’ movement – the huge social media and celebrity trend driven by everyone from Beyoncé to designer Terry Biviano.
The new range coincides with research released by VistaPrint confirming 37% of Australians believe creativity is an integral part of who they are – with many ready to unlock the magic of creativity this year. The data also showed a strong leaning towards personalised gifting this Christmas, with nearly half (45%) of Australians planning to embrace personalisation this year as the answer to thoughtful and budget-friendly gifting.
The research shows that Australians are primed to revamp gift-giving traditions and family fun with enthusiasm this year, with one-in-three (33%) Aussies identifying as “creative gift givers” who invest heart and soul into the presents they gift. Nearly 65% of people said that embracing creativity has the power to uplift their moods – important at a time where 54% of individuals say they are feeling a little to very stressed about gift giving this festive season. With a diverse selection of five customisable designs to choose from, VistaPrint’s Christmas Collective range offers the perfect way to celebrate this joyous season. No matter the personality, there’s something for everyone:
- Naughty and Nice
- Too Cool for Christmas
- Bold and Bright
- Too Hot to Handle
- Personality Plus
Christmas is all about treasured family traditions, the joy of giving, and creating enduring memories. This collection adds a creative twist to the celebration of togetherness and embracing the uniqueness amongst families to create a memorable Christmas experience.
Linda McDonald, Customer Advocate and Marketing Director at VistaPrint Australia says, “Personalised gifts can be a great way to show your loved ones your thoughtfulness and love during the festive season. In times of financial pressure, they carry even more significance, as they reflect the thought and effort that family members and friends put into the gifts they give. We’re all about inspiring and helping people tap into their creativity with an array of products here at VistaPrint. With that, we’re excited to be launching our Christmas Collective range to bring the Christmas spirit to life in new and fun ways”.
To learn more about VistaPrint’s Christmas Collective range and to design your family’s matching t-shirts this Christmas, visit http://www.vistaprint.com.au/personalised-christmas-gifts/matching-christmas-tshirts.
RRPs of VistaPrint’s Christmas Collective range:
VistaPrint is the design and marketing partner to millions of small businesses around the world. For more than 20 years, VistaPrint has helped small businesses look, work, and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, flyers, postcards, business cards, websites and digital marketing. In addition to providing design and marketing support to small businesses.
VistaPrint also helps consumers turn special moments into memories with a wide assortment of custom photo gifts, including photo books, wall art, keepsakes and drinkware.
VistaPrint is a Cimpress company (Nasdaq: CMPR). To learn more, visit vistaprint.com.
About the research
Released by VistaPrint.
Overview and Consumer Sampling: This research was produced by Vista Australia, based on an online study conducted by Pure Profile Research with n = 1000 Australian general population. The sample was designed to be nationally representative on age, gender, and location. This research took place in September 2023.
Emma Hopgood Edelman for VistaPrint firstname.lastname@example.org | +61 435 671 617