The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the 2020 Tokyo Summer Olympic Games. “I Belong Here” is aimed at celebrating diversity and inspiring a new, younger generation with the belief that, no matter who they are or where they come from, they can find their place in the Olympic community.
“Whether you’re an athlete, a volunteer, a fan or a first-timer, there’s a place for you to express yourself and get involved here,” the digital film kicking off the “I Belong Here” platform proclaims.