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Mental Health, Regional Country Services

Zoetis announces $100,000 donation to Beyond Blue to support the mental health of Australia’s rural communities

Zoetis 3 mins read

Zoetis, the leading animal health business, has reached its goal of raising $100,000 for the Beyond Blue Support Service to support mental health initiatives and reduce stigma around mental illness in rural and regional Australia.

Zoetis started partnering with Beyond Blue in 2016, and since then, has raised $800,000 for the Beyond Blue Support Service by donating $5 from each sale of the company’s livestock, pig, and poultry vaccines and drenches.

Lance Williams, Zoetis Senior Vice President and Cluster Lead, Australia and New Zealand, said, “Zoetis works closely with rural Australia through interactions with the country’s farming community, agricultural stores, veterinarians and their families. We are proud to once again be supporting Beyond Blue and the important work they do.”

“The farming community has endured many challenges over the years. Through economic insecurity, social isolation, loneliness, and insecure work, we’re seeing an increase in many of the factors that drive mental health challenges. Rural Australia and country people are stoic and display considerable courage, however, the impact on mental health has been significant for many.”

Increasing interest rates, inflation, rising living costs and concerns about the future are among the primary causes of community concern for people living in regional Australia, according to a survey[1] by Beyond Blue. However, despite the importance of seeking help for mental health, many Australians are hesitant to do so, especially in rural areas where there is a stigma surrounding mental illness.

Research[2] shows that being connected to others is crucial for mental wellbeing and can serve as a protective factor against anxiety and depression.

Greg Jennings, Beyond Blue’s Chief Engagement Officer, said, “Isolation and difficulty accessing mental health services are some of the challenges for people in the country. That is why social connection within regional and rural communities is so important, especially due to the tyranny of distance. Social connection is a key ingredient for mental health and wellbeing, and it’s more important than ever for people to stay connected.”

“We know that half of all people experiencing a mental health condition don’t seek professional support. Many people think they’re problems aren’t serious enough to seek help, or they’ll get better without help, but it’s best to seek support early to prevent issues snowballing into bigger problems.”

“It can feel daunting to begin with, but the sooner people reach out for support the quicker they can get back to feeling themselves.”

“That’s why it’s so important to speak openly about how we are feeling and to look out for each other. A chat about mental health can be lifesaving,” said Mr Jennings.

Mr Williams continued, “The money raised goes directly to the Beyond Blue Support Service to continue helping people living in remote areas. To date, thanks to Zoetis’s donation, over 14,000 people have been able to get the support they need through the service. Together we have made strong progress in supporting the mental health and wellbeing of those who live in rural Australia, and we are passionate about helping again this year.”


For more information about depression and anxiety, visit The Beyond Blue Support Service offers free and immediate counselling, advice and referrals via phone, webchat or email. To talk to a mental health professional for free, contact the 24/7 Beyond Blue Support Service on 1300 22 46 36. Free web chat is also available 24/7 at and you can join the Online forums for free.



About us:

About Zoetis

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.1 billion in 2022 with approximately 13,800 employees. For more, visit


About Beyond Blue

Beyond Blue is an independent, not-for-profit organisation working to reduce the impact of anxiety, depression and suicide in Australia. Beyond Blue provides information and support to help everyone achieve their best possible mental health, regardless of age, background and wherever they live. Beyond Blue works to give everyone in Australia the confidence to speak openly about anxiety, depression and suicide – both to seek support when they need it and to check in with those close to them – and tackle prejudice and discrimination wherever they exist. Beyond Blue’s tools, resources and services create mentally healthy environments. Through dedicated programs, Beyond Blue supports schools, universities, workplaces and community organisations to protect and promote good mental health.


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