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Challenger wins Overall Longevity Provider of the Year Award 2023

Plan For Life 2 mins read

Challenger is the winner of the Overall Longevity Provider of the Year Award for 2023, announced by Plan For Life.

The fifth Annual Longevity Cover Awards recognise Australian Life companies and fund managers who are designing products to assist retirees in meeting the challenges of longevity. Longevity in this context simply means ‘life expectancy’. Products currently on offer to retirees, specifically designed to meet some part of longevity risk, can be defined as “Longevity Cover”.

The Longevity Product (Lifetime Guaranteed Income) Award went to Challenger (Liquid Lifetime Annuity – Immediate Payments), a product which provides a combination of flexibility, access to capital and guaranteed income.

The Longevity Product (Deferred Lifetime Guaranteed Income) Award went to Challenger (Liquid Lifetime Annuity - Deferred Payments), which provides access to capital and deferred guaranteed income.

The Longevity Product (Lifetime Investment Linked) Award went to Generation Life (LifeIncome), which provides income that is linked to selected investment options and which continues for life.

The Longevity Product (Deferred Lifetime Investment Linked) Award went to AMP (MyNorth Lifetime Deferred Income) which provides deferred income that is linked to selected investment options and which continues for life.

The Innovation (Product) Award went to Allianz (AGILE).

The Innovation Tools & Calculators Award went to AMP for the MyNorth Retirement Modelling Tool.

The Client & Adviser Technical Support Award went to Generation Life for its in-depth, ongoing support for advisers.

Award Winner Product
Overall Longevity Provider of the Year Challenger  
Client & Adviser Technical Support Generation Life  
Innovation - Product Allianz AGILE
Innovation Tools & Calculators AMP MyNorth Retirement Modelling Tool
Longevity Product - Deferred Lifetime Guaranteed Income Challenger Liquid Lifetime Annuity - Deferred Payments
Longevity Product - Deferred Lifetime Investment Linked AMP MyNorth Lifetime Deferred Income
Longevity Product - Lifetime Guaranteed Income Challenger Liquid Lifetime Annuity - Immediate Payments
Longevity Product - Lifetime Investment Linked Generation Life LifeIncome
Wholesale Longevity  Product TAL Retirement Income Solutions


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About Plan For Life

Plan For Life is a premium research and analytics line of business under ISS Market Intelligence that specialises in the fact-based measurement and analysis of Australian and New Zealand retail and wholesale financial services, investment, retirement and life insurance industries. With focus on competitive intelligence, analysis of key trends and market measurement, we harness and illuminate the critical data our clients need to formulate effective business strategies. 



About ISS Market Intelligence  
ISS Market Intelligence (MI) is a leading global provider of data, analytics, insights, media, and events solutions to the global financial services industry. 


ISS MI empowers global asset and wealth management firms, insurance companies, distributors, service providers, and technology firms by providing cutting-edge market-engagement platforms and the actionable intelligence necessary to fully assess their target markets, identify and analyse the best opportunities within those markets, and execute on comprehensive go-to-market initiatives to grow their business.  


ISS MI clients benefit from our increasingly connected global ecosystem that leverages a combination of proprietary data, powerful software and analytics, timely and relevant insights, in-depth research, as well as an extensive suite of industry leading media brands that deliver unmatched market connectivity through news and editorial content, events, training, ratings, and awards.


Contact details:

Julian Clarkstone 
P. 02 8234 7514 

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