GROWING APPETITE FOR HOT CROSS BUNS TO MAKE SWEET IMPACT ON AUSSIE KIDS

GROWING APPETITE FOR HOT CROSS BUNS TO MAKE SWEET IMPACT ON AUSSIE KIDS

20 cents from Coles hot cross buns 6 and 9 packs to be donated to children’s cancer charity, Redkite until 2 January

Back by popular demand and ready to spice up the holiday season, Coles’ award-winning hot cross buns[1] will be hitting supermarket shelves nationwide today, bringing some early Easter joy in more ways than one.  

From tomorrow, the supermarket will donate 20 cents to Redkite from the sale of every six and nine pack of Coles Brand hot cross buns until 2 January, including customer-favourite traditional fruit buns, as well as chocolate, apple and cinnamon, fruit-free and traditional mini fruit buns priced from just $4.50 each or two packs for $7.

With more than 2.5 million hot cross buns sold prior to 1 January last year[2], Coles is harnessing the popularity of the Easter staple to drive much-needed donations to children’s cancer charity Redkite as Aussie appetites for the delicious buns in December continue to grow.  

According to Coles’ sales data, the states with the biggest hot cross bun craving per capita in December 2022 were; Victoria in top place — consuming more than 715,000 buns — followed by Queensland and Western Australia. The top five suburbs across the country — three of which are popular holiday destinations — were; Dunsborough, Western Australia; Cowes, Victoria; Rosebud, Western Australia; Traralgon, Victoria; Waurn Ponds, Victoria and Taylors Hill, Victoria.

Coles General Manager of Bakery, Kate Roff, said the supermarket was thrilled to harness the popularity for hot cross buns in December to help make a meaningful difference in the lives of children with cancer and their families.

“Our award-winning hot cross buns have long been a cherished part of our post-Christmas offering, and this year, we’re proud to add an extra layer of sweetness through our partnership with Redkite, to support families affected by childhood cancer,” she said.

“Throughout our 10-year partnership, we are delighted to have ensured support for more than 8,000 families, ranging from hospital to home counselling to financial assistance during treatment. 

“By choosing Coles Brand hot cross buns until 2 January, customers can indulge in the delicious Easter treat, all while supporting Redkite’s important work.”

This year marks a decade-long partnership with Coles and Redkite — a leading Aussie charity that provides emotional, practical, and financial support to families affected by childhood cancer so that they can survive through and beyond the cancer experience— resulting in more than $50 million raised since 2013 thanks to the generosity of Coles customers and team members, to assist children like twins, Rose and Lily.

At only age three, Rose was diagnosed with anaplastic large cell lymphoma in 2020 during the pandemic and sent for treatment at the Queensland Children’s Hospital with her mum Cass, leaving her sister Lily behind in northern New South Wales. When Rose had finished treatment and returned home, Cass noticed changes in the twins’ behaviour, including signs of severe separation anxiety, anger and aggression, as well as trouble sleeping, which prompted her to reach out to Redkite for counselling support.

Redkite Chief Executive Officer, Monique Keighery, said the organisation recognised the tremendous contribution of customers over the years and the positive impact of their generosity.

“We are incredibly grateful for Coles’ support once again and the kindness of customers. Together, we are ensuring families like Cass, Rose and Lily don’t have to face the challenges of a childhood cancer diagnosis alone, making a tangible impact,” she said.

“Coles hot cross buns have almost become a December tradition, and we are delighted that the 20 cent per pack donation from Coles will help us to continue to deliver our vital support services, including counselling for entire families, financial assistance to pay for essentials like bills, groceries and fuel, and the provision of resources and advice to help families navigate the complex world of childhood cancer.”

The complete Coles hot cross bun range officially lands in stores today with a sumptuous selection of customer-favourites and a new Coles Finest offer:

COLES BRAND HOT CROSS BUNS — 20 CENTS FROM EACH SALE DONATED TO REDKITE FROM
26 DECEMBER 2023 UNTIL 2 JANUARY 2024

ADDITIONAL COLES BRAND HOT CROSS BUNS AVAILABLE FROM 26 DECEMBER

For high-res images and video footage CLICK HERE

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