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NobleOak Life wins Direct Life Insurance Overall Excellence Award 2023

Plan For Life 3 mins read

NobleOak Life wins Direct Life Insurance Overall Excellence Award 2023

NobleOak Life is the winner of the Overall Direct Life Insurance Excellence Award for 2023, announced by Plan For Life.

The 10th Annual Direct Life Insurance Awards recognise Life Insurance company excellence in the provision of Direct Life Insurance products and services to Australian consumers over the past year.

The Term Life Award went to NobleOak Life (Premium Life Direct), the TPD Award went to TAL Life (Accelerated Protection), the Trauma Standalone Award went to NobleOak Life (Premium Life Direct - Trauma), the Trauma Rider Award went to NobleOak Life (Premium Life Direct Life - Trauma Rider) and the Income Protection Award went to TAL Life (Accelerated Protection).

The award for Accidental Injury went to HCF Life (Personal Accident Insurance) and the Funeral Cover Award went to Suncorp (Funeral Insurance).

The Customer Service Award for Life Companies went to NobleOak Life and the Innovation - Distribution Award went to Medibank

The Debt Insurance Award went to MLC Life Insurance (Debt Insurance).

The Marketer - Customer Online Experience Award went to RAC WA, the Marketer - Term Life Award also went to RAC WA (My Protection Plan) and the Marketer - Income Protection Award went to Insuranceline (Income Protection Plus).

Award Winner Product
Overall Excellence Award NobleOak Life  
Accidental Injury HCF Life Personal Accident Insurance
Customer Service NobleOak Life  
Debt Insurance MLC Life Debt Insurance
Funeral Cover  Suncorp Funeral Insurance
Income Protection TAL Life Accelerated Protection
Innovation - Customer Service Medibank 24/7 Nurse On Call Service
Innovation - Distribution Medibank NEOS Direct as Distributor and administrator,
Medibank as promoter of the brand
Innovation - Underwriting Medibank Optimised Underwriting Engine
21 Base questions against 64 by competitors
Marketer - Customer Online Experience RAC WA  
Marketer - Income Protection Award Insuranceline Income Protection Plus
Marketer - Overall Product Award Budget Direct  
Marketer - Term Life Award RAC WA My Protection Plan
Promoting the Industry Insuranceline Importance of Life and Funeral Insurance on TV
and Social Media with "Gary the Tortoise" Campaign
Term Life NobleOak Life Premium Life Direct
TPD TAL Life Accelerated Protection
Trauma - Rider NobleOak Life Premium Life Direct Life (Trauma Rider )
Trauma - Stand Alone NobleOak Life Premium Life Direct - Trauma


Press release originally published at:


About us:

About Plan For Life

Plan For Life is a premium research and analytics line of business under ISS Market Intelligence that specialises in the fact-based measurement and analysis of Australian and New Zealand retail and wholesale financial services, investment, retirement and life insurance industries. With focus on competitive intelligence, analysis of key trends and market measurement, we harness and illuminate the critical data our clients need to formulate effective business strategies. 



About ISS Market Intelligence  
ISS Market Intelligence (MI) is a leading global provider of data, analytics, insights, media, and events solutions to the global financial services industry. 


ISS MI empowers global asset and wealth management firms, insurance companies, distributors, service providers, and technology firms by providing cutting-edge market-engagement platforms and the actionable intelligence necessary to fully assess their target markets, identify and analyze the best opportunities within those markets, and execute on comprehensive go-to-market initiatives to grow their business.  


ISS MI clients benefit from our increasingly connected global ecosystem that leverages a combination of proprietary data, powerful software and analytics, timely and relevant insights, in-depth research, as well as an extensive suite of industry leading media brands that deliver unmatched market connectivity through news and editorial content, events, training, ratings, and awards.  

Contact details:

Julian Clarkstone 
P. 02 8234 7514 

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