NobleOak Life wins Direct Life Insurance Overall Excellence Award 2023
NobleOak Life is the winner of the Overall Direct Life Insurance Excellence Award for 2023, announced by Plan For Life.
The 10th Annual Direct Life Insurance Awards recognise Life Insurance company excellence in the provision of Direct Life Insurance products and services to Australian consumers over the past year.
The Term Life Award went to NobleOak Life (Premium Life Direct), the TPD Award went to TAL Life (Accelerated Protection), the Trauma Standalone Award went to NobleOak Life (Premium Life Direct - Trauma), the Trauma Rider Award went to NobleOak Life (Premium Life Direct Life - Trauma Rider) and the Income Protection Award went to TAL Life (Accelerated Protection).
The award for Accidental Injury went to HCF Life (Personal Accident Insurance) and the Funeral Cover Award went to Suncorp (Funeral Insurance).
The Customer Service Award for Life Companies went to NobleOak Life and the Innovation - Distribution Award went to Medibank
The Debt Insurance Award went to MLC Life Insurance (Debt Insurance).
The Marketer - Customer Online Experience Award went to RAC WA, the Marketer - Term Life Award also went to RAC WA (My Protection Plan) and the Marketer - Income Protection Award went to Insuranceline (Income Protection Plus).
| Award | Winner | Product |
| Overall Excellence Award | NobleOak Life | |
| Accidental Injury | HCF Life | Personal Accident Insurance |
| Customer Service | NobleOak Life | |
| Debt Insurance | MLC Life | Debt Insurance |
| Funeral Cover | Suncorp | Funeral Insurance |
| Income Protection | TAL Life | Accelerated Protection |
| Innovation - Customer Service | Medibank | 24/7 Nurse On Call Service |
| Innovation - Distribution | Medibank | NEOS Direct as Distributor and administrator, Medibank as promoter of the brand |
| Innovation - Underwriting | Medibank | Optimised Underwriting Engine 21 Base questions against 64 by competitors |
| Marketer - Customer Online Experience | RAC WA | |
| Marketer - Income Protection Award | Insuranceline | Income Protection Plus |
| Marketer - Overall Product Award | Budget Direct | |
| Marketer - Term Life Award | RAC WA | My Protection Plan |
| Promoting the Industry | Insuranceline | Importance of Life and Funeral Insurance on TV and Social Media with "Gary the Tortoise" Campaign |
| Term Life | NobleOak Life | Premium Life Direct |
| TPD | TAL Life | Accelerated Protection |
| Trauma - Rider | NobleOak Life | Premium Life Direct Life (Trauma Rider ) |
| Trauma - Stand Alone | NobleOak Life | Premium Life Direct - Trauma |
Press release originally published at: www.pflresearch.com/news/2023/12/12/nobleoak-life-wins-direct-life-insurance-overall-excellence-award-2023
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About Plan For Life
Plan For Life is a premium research and analytics line of business under ISS Market Intelligence that specialises in the fact-based measurement and analysis of Australian and New Zealand retail and wholesale financial services, investment, retirement and life insurance industries. With focus on competitive intelligence, analysis of key trends and market measurement, we harness and illuminate the critical data our clients need to formulate effective business strategies.
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