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BizCover celebrates small business underdogs in new business insurance campaign inspired by the Australian Open

BizCover 2 mins read

BizCover, Australia's leading online small business insurance service, has launched a new marketing campaign to coincide with the Australian Open.

Well known for their unwavering support of small to medium businesses, BizCover is sponsoring several up-and-coming tennis players at the tennis tournament in Melbourne. The goal of this initiative is to support and encourage overlooked players as they prepare for their big break, aligning with BizCover’s similar commitment to champion and support all small business underdogs.


Watch video ad here:


Considering themselves as underdogs in the insurance industry, the campaign aims to prove how smaller brands with limited marketing budgets can aim big and grow their market presence. The marketing activity will feature across streaming services (BVOD), social media, and display.

The business insurance campaign was designed to be different, a departure from traditional insurance marketing. It shows a hilarious tennis match between BizCover employees and a professional tennis coach, signalling the company's tech-driven and innovative approach to business insurance while highlighting the importance of cover when operating your small business. After all, BizCover may not be tennis experts, but they ace at business insurance.


"At BizCover, we support and believe in the power of small businesses. The campaign aims to make business insurance more entertaining and approachable for all small business owners in Australia starting the year and shop around, compare policies and find savings,” said Sharon Kenny, Head of Marketing at BizCover.



Key Facts:

- BizCover is Australia's No. 1 online business insurance provider for SMEs with more than 15 years of service. 

- BizCover is trusted by more than 220,000 small businesses in Australia.

About us:

Founded in 2008, BizCover is dedicated to making insurance easy and stress-free for SMEs facing giants in their respective industries. Trusted by over 220,000 businesses, BizCover’s easy-to-use platform allows business owners to compare quotes from top Australian insurers, ensuring they receive cover options that are affordable and tailored to their specific needs. Best of all, the entire process can be completed online, no paperwork necessary.

Contact details:

Sharon Kenny

Head of Marketing - BizCover

m. 0403 048 084

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