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“Irresponsible retailers are knowingly selling nicotine-containing vapes to young people”

Australian and New Zealand Journal of Public Health 3 mins read


24 January 2024



Tobacco experts praise closing of vaping law loopholes


Leading Australian tobacco control experts have praised the Federal Government’s plans to close vaping law loopholes in a new paper published today, calling for the proposed reforms to be introduced urgently to grasp the opportunity to end the youth vaping epidemic.  


Associate Professor Becky Freeman from the University of Sydney, Professor Tanya Buchanan, CEO, Cancer Council Australia, and Anita Dessaix, Chair of Cancer Council’s Public Health Committee, outline the pressing need for vaping reform in a new commentary in the Australian and New Zealand Journal of Public Health.


Reforms to tighten vaping regulation were announced by Health Minister the Hon Mark Butler in November 2023


Ending the importation of disposable, single-use vapes came into effect from 1 January. Further legislation planned for this year will strengthen and support enforcement of this change, including preventing the advertising, supply, or commercial possession of non-therapeutic and disposable vapes; tightening legal loopholes to end personal importation; and regulating nicotine levels and flavours in prescription vapes. 


The expert authors of the academic commentary commend the proposed changes to vaping regulations, stating that “comprehensively addressing access and supply of vaping products is crucial if Australia hopes to roll back the alarming rise in young people vaping, who are vulnerable to lifelong nicotine addiction.”


Lead author Associate Professor Becky Freeman says that although it’s illegal to sell nicotine vapes since 2021, purchasing e-cigarettes remains alarmingly common and easy for young people. 


“Currently, non-nicotine vapes are exempt from regulation that restricts vape access to those with a doctor’s prescription. It’s a legal loophole that allows retailers such as tobacconists, convenience stores, chicken shops and petrol stations to get away with selling vapes under the guise that they don’t contain or aren’t labelled as containing nicotine. The reality is that most of these e-cigarettes do contain nicotine, and even non-nicotine vapes are harmful. 


“The alarming increase in youth vaping has gone hand-in-hand with the increasing retail availability of these products. The proposed reforms will be welcomed by schools, parents and teens struggling with the vaping epidemic.” 


The academic commentary also takes aim at retailers, who the authors say are “knowingly selling nicotine-containing vapes to young people”. 


“Vapes are sold in local shops near schools, with enticing displays of lollies lining the entrance, attracting the attention of young people. The vapes come in the same candy-scented flavours and are sold illegally to teens and children. 


“Those advocating for more open access to vapes say that responsible retailers should be allowed to sell vapes like any other consumer good. These groups happen to have a commercially vested interest in selling these products. Many of these so called ‘responsible retailers’ are also currently knowingly selling nicotine vapes to minors,” says co-author Professor Tanya Buchanan.  


Co-author Anita Dessaix says it’s important to remember that the reforms do not “ban” vaping, nor will the new laws criminalise people who vape. 


“A cornerstone of the Government’s policy is ensuring that people who smoke who have decided they need vapes to help them quit smoking can still access them with the personalised advice of a health professional. The new reforms strike the balance between protecting young people from a notoriously predatory industry and providing controlled access to a highly addictive and harmful product.” 


Adjunct Professor Terry Slevin, CEO of Public Health Association of Australia, says that the latest evidence-based commentary should send a strong message to politicians in all national, state and territory parliaments about the need to support a strengthened and enforced prescription pathway. 


“We urgently need these reforms in place to protect the next generation from reckless retailers and the destructive nicotine industry. The proposed reforms are sound, necessary, and backed by evidence. We are calling on all members of Parliament to get the job done and support these legislative changes, to close loopholes and protect the health of Australians, particularly young people.” 




For media enquiries, please contact: 


Hollie Harwood, Strategic Communications Advisor, Public Health Association of Australia,, 0400 762 010

Note to editors:

Closing loopholes in Australian vaping laws: why Australia’s proposed vaping reforms are sound public health policy has been published online here

Please credit the Australian and New Zealand Journal of Public Health. The Journal is the official publication of the Public Health Association of Australia.

All articles are open access and can be found here:







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