Honouring a heritage of technical and creative mastery, Swarovski Creators Lab and Marina Raphael join forces to launch a Valentine’s Day collection of crystallised handbags designed with a passion for perfection, and a commitment to sustainability and quality that guarantees each bag is made to have and to hold forever.
Swarovski has a rich history of influencing pop culture, and Swarovski Creators Lab continues this tradition championing creativity and supporting the artistic endeavors of emerging and established talents.
The latest collaboration with Marina Raphael builds on her philosophy of challenging what a staple accessory looks like. ‘A bag is useless if it is not functional, but a practical accessory that is well thought out for busy, modern women is what creates a loyal customer. Through our amazing craftsmanship, we very much focus on form, functionality, and quality, so we have an impeccable base with which to be creative. And our new collaboration with Swarovski Creators Lab is a glittering example of this,’ says Marina Raphael, founder of the eponymous brand.
The rising star of the Marina Raphael collection is the Micro Stella Bag. In collaboration with Swarovski Creators Lab this mini masterpiece is now available in a pastel palette of pink and blue, complimented with a pure dazzling white. Crafted from suede and napa leather it features a buckle closure and is elegantly embellished with a mix of different sized Swarovski Crystals carefully positioned to capture the light from every angle.
An adjustable napa leather strap neatly tucked inside the Micro Stella Bag transforms this multi-tasking accessory from clutch to cross body bag to suit any style and occasion.
Link to assets here.
All bags are available online at swarovski.com and in select Swarovski stores.
For more information, please contact:
Goncalo Pinto Da Costa
goncalo.pintodacosta@swarovski.com
PR Executive
Tegan Whitfield
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 2,300 stores and 6,600 points of sale in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
ABOUT MARINA RAPHAEL
Marina Raphael launched her eponymous collection in 2018. The Marina Raphael design vision is a careful balance of innovation and tradition blending the two to build a heritage brand driven by a ground-breaking mindset. Daring creations and ambitious styles meet classic handmade Italian craftsmanship and quality. Crafted in Florence by local artisans whose skillset is implemented at each stage of production ensures Marina Raphael handbags are made to last. Rigorous monitoring and absolute precision results in a near zero waste policy which is coupled with the upcycling of leftover material, while tanning only small quantities of leather to use less water and energy.
