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SWAROVSKI 3 mins read
Swarovski Lunar New Year Collection

In celebration of the joy the Year of the Dragon brings Swarovski launches new collections with colourful glittering Swarovski Crystal and wishes you a prosperous and colourful new year.


Dragon & Phoenix Collection


The Dragon & Phoenix collection is inspired by important symbols in traditional Chinese culture - the dragon symbolises strength, the phoenix signifies harmony, and the combination of the dragon and the phoenix is even more profound, uniting to bring good fortune and prosperity. In celebration of the Year of the Dragon, the noble splendour of the dragon and phoenix is elegantly presented in Swarovski's exquisite crystals, adding a sense of auspiciousness to the season.

The collection consists of a variety of necklaces, bracelets, and earrings, in which the elements of the dragon's claws and the phoenix's tail are crafted using the Pointiage and Dancing Stone technique with clear crystals and Swarovski Zirconia. The designs vary from lucky coins, half red fabric/cord chain, and a unique blend of pearls.


Zodiac Dragon Collection


The Zodiac Dragon collection brings joy to the Year of the Dragon with the dynamic mini dragon and the fortune and prosperity lucky coins. Sparkling Swarovski Crystals are delicately set to create eye-catching necklaces, earrings and bracelets. The lucky coin and white Crystal Pearls symbolise long-lasting luck and fulfilment, while asymmetrical earrings reflect delight in the spirit of the season. The gold-tone plating, and colourful crystal is designed to make the dragon look alive.


Iconic Swan Collection


Swarovski's swan is a symbol of love, joy and eternal beauty, and is poised to take flight with a unique vitality. To celebrate the Year of the Dragon, the Iconic Swan collection presents a distinctive and inspired reinterpretation of the Swarovski swan, combining the all-over pave of red crystals of the swan with pearls, in a variety of necklaces, bracelets and stud earrings. The red swan is a joyful and elegant choice for a necklace, while the pearls on the gold chain add a touch of glamour to the look.


Crystal Rock Oval Watch


To celebrate the Year of the Dragon, Swarovski's Crystal Rock Oval watch features a special design with a brilliant red colour palette, signifying well-being and good fortune.


Home Collection Lights up the Year of the Dragon


The playful dragon figurine and ornament are crafted from auspicious colours of red and yellow, and the cute Pixiu holding a coin represents the joy and wealth of the new year. The delicate facets of the crystals sparkle with glamour, and the golden dragon soaring with a red bead in its mouth is a symbol of power, glory, and good fortune.

The limited-edition collectable Myriads dazzle with brilliance. The Dragon Myriad is the result of a technical and creative process taking 354 hours to create, with approximately 36,800 crystals. The sharp spines on the back and the flowing strands around the dragon speak with power and dynamism of the sacredness and majesty of an ancient totem. The Dragon & Phoenix Myriad is brought to life with approximately 30,500 crystals, taking 308 hours to create. The clouds float in the air and the waves move forward in a sense of auspiciousness and harmony.

The Year of the Dragon jewellery and home collections are available in selected Swarovski offline and online stores.

Assets here.




Masters of Light Since 1895


Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.


Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.


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