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Swarovski 3 mins read
Swarovski Heart

This Valentine’s Day, expressions of love become shimmering keepsakes in a seasonal Swarovski collection that’s infused with joyful extravagance. Designed by Swarovski Global Creative Director Giovanna Engelbert, the collection celebrates Swarovski’s unrivaled craftsmanship with beautiful designs that celebrate love in all its wonder.

Giovanna Engelbert commented: “Our Valentine’s collection celebrates the wonder of love with shining pieces to give and to cherish. There are so many techniques at play, like the dancing stone at the heart of the Hyperbola pendant which captures that magical feeling of love as it sparkles with every movement. There is also an antique and vintage feel to the design, with its halo of pearl borders, which is inspired by the love tokens my mother and grandmother received from their sweethearts.”

The collection is presented in ‘The Wonder of Love’, a campaign that showcases the savoir-faire at the heart of Swarovski and encourages lovers of all kinds to express their feelings with gifts for every style. The campaign features jewellery and eyewear arranged in heart shapes, with a single dazzling piece at the center of each image.

From vintage-style heart pendants from Hyperbola, featuring a dancing stone that sparkles with life, to the floating crystals on Constella cat’s eye-style eyewear, each focus item is surrounded by jewellery and accessories to suit every taste.


There’s a lot to fall for in the 2024 Valentine’s collection. This season, Swarovski explores new facets of creativity, while retaining the signature styles of iconic and beloved families.


The Hyperbola family harmonises technical creative mastery with exquisite materials. At its core is the hypnotic Sparkling Dance technique, featuring a levitating crystal suspended in a domed, heart-shaped cage, forever beating with joy and intensity. This Valentine’s Day collection features octagonal, round, and heart-shaped crystals and Swarovski Zirconia, with round-cut stones set to dazzling effect with a chatonnage technique. Unique to this season is the inclusion of Swarovski Pearls, which frame select pieces in a halo effect.



The full spectrum of Swarovski’s prismatic brilliance is displayed in the Matrix collection. Designed with vibrancy in mind, the introduction of the iconic Tennis bracelet in canary yellow is crafted to bring a burst of joy to any look, at any time of day or night. Gleaming metal complements the colourful stones, producing a stunning fine jewellery look.



Swarovski’s manufacturing roots are revealed in the Imber family, where industrially inspired metal hardware glitters with clear chunky bezel set crystals and a brand-new pink pop injection this season. Articulated soft and fluid settings lend an organic element. The introduction of black ruthenium plating and inclusive sizing broadens Swarovski’s genderless portfolio.



Drawing inspiration from the mesmerising pinprick stars that adorn the night sky, the gleaming trails of light that captivate our imagination, and the boundless worlds of wonder that exist beyond our own. Brilliant-cut stones meticulously crafted and flawlessly set in single prong settings create the illusion of delicate suspension, appearing to gracefully float on enchanting gold-tone and silver-tone links.



Constella’s modern cat’s eye frames with rich silver toned finishes add elegance to the Swarovski eyewear collection. Round-cut prong-set white crystals deliver brilliance, making these sunglasses the ultimate statement item, while a sinuous top metal bar seamlessly meets the high-attaching temples, hosting a constellation of 12 clear crystals and delivering a touch of extravagance.



Honouring a heritage of technical and creative mastery, Swarovski Creators Lab and Marina Raphael join forces this Valentine’s Day to produce a collection of crystallised handbags. Crafted from suede and napa leather, the Micro Stella Bag is elegantly embellished with a mix of different sized Swarovski Crystals positioned to capture the light from every angle. This mini masterpiece is available in a pastel palette of pink and blue, complimented with a pure dazzling white.


Assets here.


For more information, please contact:

Head of Marketing

Goncalo Pinto Da Costa


PR Executive

Tegan Whitfield





Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.


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