Vienna, January 12, 2024 – The Swarovski Tiara, which for decades has graced debutantes at the Vienna Opera Ball, one of the most prestigious events on the European social calendar, has been revealed today.
Designed by Swarovski Global Creative Director Giovanna Engelbert, the 2024 tiara is inspired by Austrian imperial jewellery and Swarovski’s Mesmera jewellery family. Each piece is meticulously crafted from 233 clear crystals in mixed cuts, cascading down from oversized stones to smaller cuts.
Shining with grandeur, the tiara’s crystal stones are elegantly arranged like dancers on a ballroom floor and are crafted to glimmer in the light with every movement.
As this year’s 160 debutantes glide into the Vienna State Opera on the arms of their escorts for the opening ceremony, their Swarovski diadems will crown them with a spellbinding radiance.
It is a tradition that holds an iconic place in Austrian heritage – and in the heritage of Swarovski, which has created the debutantes’ tiaras for almost 70 years.
Alexis Nasard, Swarovski CEO, commented: “We are honoured to be part of this tradition, which epitomises grace, beauty, and elegance. Swarovski have been masters of light since 1895, and this longstanding partnership with the Vienna Opera Ball unites two icons of Austrian culture whilst demonstrating Swarovski’s incredible savoir-faire.”
Giovanna Engelbert, Swarovski Creative Director, commented: “I took my inspiration from my Mesmera jewellery family, both refined and dazzling by design. I hope the tiara will empower this year’s debutantes with an empress-like confidence, and when they take them home as mementos of a magical night, they will feel inspired to follow their dreams.”
Bogdan Roscic, Director Vienna State Opera, commented: “Beautiful rituals have become rare and that may be why they are particularly fascinating nowadays. In the beautiful tradition of the Opera Ball, the debutantes’ tiaras certainly form an integral part. The ball guests at the Vienna State Opera, a television audience of millions and social media communities worldwide will once again witness the entry of the opening committee and the joy and pride of the tiara wearers in February. I am looking forward to the new design and the continuation of our long-standing cooperation with Swarovski.”
The Swarovski tiara is a symbol of the unique savoir-faire that lies at the heart of the Austrian brand’s creations and a testament to its 129-year history.
The Vienna Opera Ball takes place at the Vienna State Opera on February 8, 2024.
For any requests please contact: Swarovski Global PR: global.pr@swarovski.com
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ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
